How U.S. Local Businesses Can Use Xiaohongshu to Reach Chinese Customers
A case-led look at how U.S. local businesses can use Xiaohongshu to attract local Chinese-speaking customers beyond Facebook, Instagram, and TikTok.
How to Advertise on Xiaohongshu for Foreign Brands 2026
A practical guide for foreign brands planning Xiaohongshu ads in China, including readiness checks, ad formats, launch steps, and common budget mistakes.
How Foreign Brands Use Xiaohongshu and WeChat Together for Lead Generation in China
A practical guide to using Xiaohongshu for discovery and WeChat for trust, consultation, qualification, and sales follow-up in China.
How to Use WeChat for B2B Lead Generation in China
Learn where WeChat fits in a real China B2B funnel, what setup most brands actually need, and how to turn credibility into usable inbound leads.
How to Setup Xiaohongshu Business Account for Foreign Businesses Self-Check
Author: Qiang wang Xiaohongshu business account for foreign companies is not a simple registration task. It is a compliance check, a documentation exercise, a naming decision, and a market-entry filter all at once. At Twish, we have seen the same pattern again and again: overseas brands assume account opening is the easy part, then get…
How Universities Attract Chinese Students on Xiaohongshu: A Practical 2026 Guide
Author: Chelsea Chang How universities attract Chinese students on Xiaohongshu is now a core question for international recruitment teams — and as of 2026, the digital landscape has shifted decisively from broad awareness to deep trust-building. Many foreign institutions still rely on websites, email campaigns, education fairs, and agents, but Chinese students and parents increasingly…
How to Master WeChat Account Management for SMEs in 2025
Author: Chelsea Chang WeChat Account Management for SMEs: Your Shortcut to Winning in China Let’s cut to the chase: If you’re an SME eyeing China, you can’t afford to ignore WeChat account management. With 1.3 billion monthly users, WeChat isn’t just an app—it’s China’s digital lifeline. But here’s the kicker: Setting up shop on WeChat…