How U.S. Local Businesses Can Use Xiaohongshu to Reach Chinese Customers
A case-led look at how U.S. local businesses can use Xiaohongshu to attract local Chinese-speaking customers beyond Facebook, Instagram, and TikTok.
How to Advertise on Xiaohongshu for Foreign Brands 2026
A practical guide for foreign brands planning Xiaohongshu ads in China, including readiness checks, ad formats, launch steps, and common budget mistakes.
How Foreign Brands Use Xiaohongshu and WeChat Together for Lead Generation in China
A practical guide to using Xiaohongshu for discovery and WeChat for trust, consultation, qualification, and sales follow-up in China.
How to Setup Xiaohongshu Business Account for Foreign Businesses Self-Check
Author: Qiang wang Xiaohongshu business account for foreign companies is not a simple registration task. It is a compliance check, a documentation exercise, a naming decision, and a market-entry filter all at once. At Twish, we have seen the same pattern again and again: overseas brands assume account opening is the easy part, then get…
How Universities Attract Chinese Students on Xiaohongshu: A Practical 2026 Guide
Author: Chelsea Chang How universities attract Chinese students on Xiaohongshu is now a core question for international recruitment teams — and as of 2026, the digital landscape has shifted decisively from broad awareness to deep trust-building. Many foreign institutions still rely on websites, email campaigns, education fairs, and agents, but Chinese students and parents increasingly…
9 Best Xiaohongshu/REDNote Marketing Agencies for Foreign Brands in 2025
Author: Beret Wang When navigating the rapidly evolving landscape of social media marketing in China, there’s no such thing as a one-size-fits-all solution. Finding the right Xiaohongshu marketing agencies is less about searching for the “best” and more about identifying the optimal fit for your business needs. With a myriad of agencies touting unparalleled expertise…
Advertising on Weibo vs Xiaohongshu: Which Platform is Better for Your Brand?
Author : Jonathan Wang Advertising on Weibo vs Xiaohongshu: Which Platform is Your Golden Ticket to China? Let’s cut through the fluff. You’re a Western SME eyeing China’s 1.4 billion consumers. But choosing between Weibo (China’s Twitter) and Xiaohongshu (China’s Instagram+Pinterest) feels like picking between dim sum and hot pot. Both are iconic—but serve very…
The Social Playbook for Scaling a $250M Health Brand in China
Three Health Brands, Three Strategies — All Winning Big in China In China’s health and wellness industry, weight management is arguably the category with the most potential. And within that, the ready-to-eat weight-loss meal segment has carved out a powerful niche. We’ve seen everything from Wonderlab’s meal replacement shakes in 2017 to Ffit’s protein bars….
Xiaohongshu Accelerating: Lead Generation in 2025 Is No Longer Guesswork
When it comes to Xiaohongshu marketing in China, many overseas brands still think of it as a “mystical” channel where results are unpredictable. But in 2025, Xiaohongshu is moving fast to commercialise — rolling out new lead generation tools that make customer acquisition much more structured, measurable, and cost-effective. Let’s break down the latest features and…
Xiaohongshu Marketing: The Secret Weapon for Foreign Brands Entering China
Xiaohongshu(RED NOTE) is where China shops with emotion. In this guide, we break down how to win on RED NOTE with storytelling, influencer strategy, and funnels that convert. Whether you’re a beauty, travel, or DTC brand—this is the playbook you’ve been waiting for.