How U.S. Local Businesses Can Use Xiaohongshu to Reach Chinese Customers
A case-led look at how U.S. local businesses can use Xiaohongshu to attract local Chinese-speaking customers beyond Facebook, Instagram, and TikTok.
How to Advertise on Xiaohongshu for Foreign Brands 2026
A practical guide for foreign brands planning Xiaohongshu ads in China, including readiness checks, ad formats, launch steps, and common budget mistakes.
How to Setup Xiaohongshu Business Account for Foreign Businesses Self-Check
Author: Qiang wang Xiaohongshu business account for foreign companies is not a simple registration task. It is a compliance check, a documentation exercise, a naming decision, and a market-entry filter all at once. At Twish, we have seen the same pattern again and again: overseas brands assume account opening is the easy part, then get…
How Universities Attract Chinese Students on Xiaohongshu: A Practical 2026 Guide
Author: Chelsea Chang How universities attract Chinese students on Xiaohongshu is now a core question for international recruitment teams — and as of 2026, the digital landscape has shifted decisively from broad awareness to deep trust-building. Many foreign institutions still rely on websites, email campaigns, education fairs, and agents, but Chinese students and parents increasingly…
Advertising on Weibo vs Xiaohongshu: Which Platform is Better for Your Brand?
Author : Jonathan Wang Advertising on Weibo vs Xiaohongshu: Which Platform is Your Golden Ticket to China? Let’s cut through the fluff. You’re a Western SME eyeing China’s 1.4 billion consumers. But choosing between Weibo (China’s Twitter) and Xiaohongshu (China’s Instagram+Pinterest) feels like picking between dim sum and hot pot. Both are iconic—but serve very…
The Ultimate Guide to China Influencer Marketing for Brands 2025
Author: Jonathan-Wang Understanding China Influencer Marketing If you’ve landed here searching for a China influencer marketing guide, let me level with you: China is a whole different beast when it comes to digital marketing. Forget everything you know about Instagram collabs or TikTok giveaways in the West. The Chinese market is a parallel universe, with…
Xiaohongshu Marketing: The Secret Weapon for Foreign Brands Entering China
Xiaohongshu(RED NOTE) is where China shops with emotion. In this guide, we break down how to win on RED NOTE with storytelling, influencer strategy, and funnels that convert. Whether you’re a beauty, travel, or DTC brand—this is the playbook you’ve been waiting for.
Ultimate Guide to Xiaohongshu Advertising: Strategies for SMEs Entering the Chinese Market
Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into action through the most authentic content platform in China.
How Global Furnishing Brands Can Win on China’s Social Platforms
The Chinese home furnishing and furniture market isn’t just growing—it’s evolving. Once dominated by functionality and price considerations, this market has shifted towards expressing personal aesthetics and identity. For today’s Chinese consumers, storytelling around brands has become equally, if not more important, than the products themselves—this is especially true for furnishing China marketing services. With…