Author：Chelsea Chang Hard to find one reliable companion among the sea of Xiaohongshu agencies for B2B brands? When Western B2B brands look at China’s social landscape, they see Xiaohongshu as a consumer playground—beauty tutorials, café hops, and shopping hauls. But here’s what they’re missing: Chinese decision-makers are humans too. They research industrial suppliers on their…
Author：Beret Wang Looking for the best influencer marketing agencies to help you attract Chinese consumer or tourists? Here we curated a list of KOL marketing agencies in China for you. Influencer marketing in China isn’t just booming — it’s evolving faster than most Western marketers can keep up with. Between Douyin’s algorithmic firepower, Xiaohongshu’s credibility…
Author: Chelsea Chang WeChat Account Management for SMEs: Your Shortcut to Winning in China Let’s cut to the chase: If you’re an SME eyeing China, you can’t afford to ignore WeChat account management. With 1.3 billion monthly users, WeChat isn’t just an app—it’s China’s digital lifeline. But here’s the kicker: Setting up shop on WeChat…
Author: Chelsea Chang What is Bilibili? (And Why Your SME Can’t Afford to Ignore It) Let’s cut through the noise: If you’re eyeing China’s $18 trillion consumer market, Bilibili is the unignorable GenZ playground you’ve likely never heard of. Think “YouTube meets TikTok, but with anime fanatics, hardcore gamers, and a side of quantum physics…
Author: Jonathan-Wang Understanding China Influencer Marketing If you’ve landed here searching for a China influencer marketing guide, let me level with you: China is a whole different beast when it comes to digital marketing. Forget everything you know about Instagram collabs or TikTok giveaways in the West. The Chinese market is a parallel universe, with…
When it comes to Xiaohongshu marketing in China, many overseas brands still think of it as a “mystical” channel where results are unpredictable. But in 2025, Xiaohongshu is moving fast to commercialise — rolling out new lead generation tools that make customer acquisition much more structured, measurable, and cost-effective. Let’s break down the latest features and…
Xiaohongshu(RED NOTE) is where China shops with emotion. In this guide, we break down how to win on RED NOTE with storytelling, influencer strategy, and funnels that convert. Whether you’re a beauty, travel, or DTC brand—this is the playbook you’ve been waiting for.
Discover what Bilibili really is—and why Gen Z’s favourite Chinese platform is a game-changer for Western brands in gaming, AI, and 3C tech.
Discover why WeChat isn’t just China’s biggest social app—it’s your all-in-one CRM, ad channel, and customer retention engine. Learn how SMEs can use Service Accounts, Mini Programs, KOLs, and WeCom to build a high-conversion ecosystem that works 24/7.
Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into action through the most authentic content platform in China.
