Discover why WeChat isn’t just China’s biggest social app—it’s your all-in-one CRM, ad channel, and customer retention engine. Learn how SMEs can use Service Accounts, Mini Programs, KOLs, and WeCom to build a high-conversion ecosystem that works 24/7.
Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into action through the most authentic content platform in China.
Weibo isn’t dead—it’s just misunderstood. This post breaks down the platform’s true role in China marketing, when to go all-in with KOLs, and why most brands should use it as an amplifier—not a starting point. Real data, real talk.
The Chinese home furnishing and furniture market isn’t just growing—it’s evolving. Once dominated by functionality and price considerations, this market has shifted towards expressing personal aesthetics and identity. For today’s Chinese consumers, storytelling around brands has become equally, if not more important, than the products themselves—this is especially true for furnishing China marketing services. With…
Why China Is the Next Beauty Frontier China’s beauty market is booming. As Gen Z and Millennial consumers turn to China social apps like Xiaohongshu, Douyin, and WeChat for skincare guidance and trend discovery, beauty brands have a unique opportunity—but also a challenge. The rules of engagement are different here. Content must be local, authentic,…
Welcome to the dynamic landscape of China’s e-commerce sector! The Chinese digital marketplace is not just competitive; it’s a powerhouse that’s redefining global e-commerce trends. In this comprehensive blog, we’ll explore the top e-commerce companies in China. It includes their market shares, monthly active users (MAUs), and the staggering Gross Merchandise Volume (GMV) they generate…
March 28th at 7 PM, the highly anticipated Xiaomi Electric Vehicle SU7 was officially launched in Beijing. This marks Lei Jun’s last entrepreneurial venture as CEO of Xiaomi Group, and it is also the live debut of Xiaomi Electric Vehicle. This quickly broke the 100 million viewership mark on the official Xiaomi live broadcast platform,…
In May 2023, Zhang Xiaohui, a renowned Chinese socialite, conducted her inaugural live broadcast on Xiaohongshu. This marked her first live stream subsequent to the launch of her “Rose is Rose” store on WeChat and its expansion onto Xiaohongshu’s platform. The duration of the live broadcast spanned six hours and generated sales amounting to 50…
