What Is Bilibili? 2025 Guide for Western Brands Entering China
Discover what Bilibili really is—and why Gen Z’s favourite Chinese platform is a game-changer for Western brands in gaming, AI, and 3C tech.
The Ultimate Guide to Baidu SEO Optimization for Global Brands
Think SEO in China is just Google with Chinese characters? Think again. This guide shows how foreign brands can crack Baidu—China’s dominant search engine—and build long-term visibility that converts. From algorithm insights to localisation traps, we show you what really works.
WeChat Marketing: The Ultimate SME Guide to Winning in China’s Super App
Discover why WeChat isn’t just China’s biggest social app—it’s your all-in-one CRM, ad channel, and customer retention engine. Learn how SMEs can use Service Accounts, Mini Programs, KOLs, and WeCom to build a high-conversion ecosystem that works 24/7.
Ultimate Guide to Xiaohongshu Advertising: Strategies for SMEs Entering the Chinese Market
Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into action through the most authentic content platform in China.
Weibo—What Is It and Why It Still Matters for Foreign Brands
Weibo isn’t dead—it’s just misunderstood. This post breaks down the platform’s true role in China marketing, when to go all-in with KOLs, and why most brands should use it as an amplifier—not a starting point. Real data, real talk.
A Quick Look at China Ecommerce Giants
Dynamic lanscape of China ecommerce sector The Chinese digital marketplace is not just competitive; it’s a powerhouse that’s redefining China e-commerce trends. In this comprehensive blog, we’ll explore the top e-commerce companies in China. It includes their market shares, monthly active users (MAUs), and the staggering Gross Merchandise Volume (GMV) they generate annually. Also, we’ll…
Mastering Brand Storytelling in China: The Ultimate Guide One
In China, brands are more than just logos or products; they embody a culture, a set of values, and a way of life. Brand storytelling is a powerful tool that can delve into and communicate these underlying elements in a way that resonates with Chinese consumers. By leveraging the rich tapestry of Chinese culture and…
Xiaohongshu, how can a buyer’s e-commerce help brands find new growth in China?
In China’s live streaming blue ocean market, low prices alone are no longer enough to attract a steady stream of buyers. Finding the right “buyers” who match the brand’s persona and recommending them to the right audience who believe in the brand is the key.
Uplifting Customer Value: Elevating Baby Formula Brand Through Loyalty Strategies, Omni-channel Marketing and DTC Management
An international maternity and baby brand facing intensified market competition aims to enhance the effectiveness of membership marketing, brand loyalty, and the quality and quantity of its members through digital marketing strategies. To help them enhance customer value, we designed a comprehensive omni-channel business growth strategy and conducted content marketing.