Why a WeChat Account Can Look Active but Still Fail to Build Trust
A short judgment article on why regular posting on WeChat is not enough, and what Chinese users actually check before they trust a foreign brand.
How Foreign Brands Use Xiaohongshu and WeChat Together for Lead Generation in China
A practical guide to using Xiaohongshu for discovery and WeChat for trust, consultation, qualification, and sales follow-up in China.
How to Use WeChat for B2B Lead Generation in China
Learn where WeChat fits in a real China B2B funnel, what setup most brands actually need, and how to turn credibility into usable inbound leads.
8 Best China B2B Marketing Agencies in 2026 for Lead-Gen
Author: Beret Wang Best China B2B marketing agencies are now judged by one thing: whether they can turn long sales cycles into qualified pipeline in China. B2B marketing in China is complex because buyers move across WeChat Official Accounts, WeCom chats, mini programs, search, and offline sales touchpoints before they convert. This is why agency…
What WeChat Is Still Good For in 2026 | B2B & Education Use Cases
What WeChat Is still Good in 2026 — just not for the job most foreign brands keep hiring it for. I’m going to be blunt: if you treat WeChat like a “growth channel”, you’ll be disappointed. If you treat it like a compounding system for credibility + conversion + retention, you’ll wonder why you waited….
How to Master WeChat Account Management for SMEs in 2025
Author: Chelsea Chang WeChat Account Management for SMEs: Your Shortcut to Winning in China Let’s cut to the chase: If you’re an SME eyeing China, you can’t afford to ignore WeChat account management. With 1.3 billion monthly users, WeChat isn’t just an app—it’s China’s digital lifeline. But here’s the kicker: Setting up shop on WeChat…
Cracking Bilibili: Your SME’s Playbook for Winning China’s Gen Z Market
Author: Chelsea Chang What is Bilibili? (And Why Your SME Can’t Afford to Ignore It) Let’s cut through the noise: If you’re eyeing China’s $18 trillion consumer market, Bilibili is the unignorable GenZ playground you’ve likely never heard of. Think “YouTube meets TikTok, but with anime fanatics, hardcore gamers, and a side of quantum physics…
The Social Playbook for Scaling a $250M Health Brand in China
Three Health Brands, Three Strategies — All Winning Big in China In China’s health and wellness industry, weight management is arguably the category with the most potential. And within that, the ready-to-eat weight-loss meal segment has carved out a powerful niche. We’ve seen everything from Wonderlab’s meal replacement shakes in 2017 to Ffit’s protein bars….
Xiaohongshu Accelerating: Lead Generation in 2025 Is No Longer Guesswork
When it comes to Xiaohongshu marketing in China, many overseas brands still think of it as a “mystical” channel where results are unpredictable. But in 2025, Xiaohongshu is moving fast to commercialise — rolling out new lead generation tools that make customer acquisition much more structured, measurable, and cost-effective. Let’s break down the latest features and…
What Is Bilibili? 2025 Guide for Western Brands Entering China
Discover what Bilibili really is—and why Gen Z’s favourite Chinese platform is a game-changer for Western brands in gaming, AI, and 3C tech.