Looking for the best influencer marketing agencies to help you attract Chinese consumer or tourists? Here we curated a list of KOL marketing agencies in China for you.

Influencer marketing in China isn’t just booming — it’s evolving faster than most Western marketers can keep up with. Between Douyin’s algorithmic firepower, Xiaohongshu’s credibility layer, and Bilibili’s community glue, brand-building in China requires way more than just throwing money at big-name KOLs.

But here’s the catch: there’s no universal “best” agency.

Every agency brings its own flavour — some are edgy creatives born on the streets of Shanghai, others are data-nerds scaling ROI across ten platforms. What matters is fit: your brand DNA, your budget, your platforms, your ambition.

Whether you’re launching an international beauty brand or scaling a CPG unicorn, the influencer agency you pick will shape how your brand is seen, shared, and searched. And in China, where social platforms are also search engines, finding the right KOL strategy is business-critical.

Let’s break down the best influencer agencies in China — and more importantly, how to choose the right one for you.

What Makes an Influencer Agency “Great” in China?

Most agencies can book you influencers. That’s easy. But the top-tier ones do more:

Creative Concepting: Not just briefs — but original, viral campaign IPs.
Cross-Platform Execution: Because Xiaohongshu ≠ Douyin ≠ Zhihu.
In-House or Curated MCN Pools: Not just who they know, but who they manage.
Data, not just Delivery: Transparent post-campaign reports with next-step insights.
Compliance & Crisis Control: A must in China’s fast-changing media landscape.

Top 10 Influencer Marketing Agencies in China

Agency	HQ	Founded	Services	Notable Client	Rates
okk. China	Shanghai	N/A	KOL campaigns, social growth, creative strategy	Meituan	⭐⭐⭐½
Indigo	Shanghai & Beijing	N/A	Platform content marketing (Xiaohongshu, Zhihu, Bilibili), KOL strategy	SAIC Volkswagen	⭐⭐⭐⭐
iMAG INTERACTIVE	Shanghai	2006	Integrated marketing, Douyin MCN, digital strategy	Lancôme	⭐⭐⭐⭐
Aroseisarose	Shanghai	N/A	Brand incubation, luxury influencer IP, omnichannel ops	MiriamQuevedo	⭐⭐⭐⭐½
bhagamedia	Shanghai	2018	KOL/KOC marketing, crisis comms, luxury PR	LVMH	⭐⭐⭐½
AQUA Digital	Shanghai	N/A	Beauty KOL marketing, digital media buying, content ops	Estée Lauder Group	⭐⭐⭐½
WeAreCheers	N/A	N/A	Full-stack content marketing, eCom creative, social storytelling	Nike	⭐⭐⭐
beeku communication	Beijing	N/A	Social comms, IP creation, performance-driven influencer campaigns	Lenovo	⭐⭐⭐½
SNK	Beijing	N/A	Gaming KOL marketing, Gen-Z content, subculture IPs	Tencent Games	⭐⭐⭐⭐
Twish China Marketing	Shanghai	2022	KOL strategy, social content, data-driven targeting	REHAU	⭐⭐⭐

1. okk. China

Best for: Brands wanting to light the match and start a wildfire of social buzz.

Notable Client: Meituan

Services: KOL campaigns, social growth, creative strategy

Rating: ⭐⭐⭐½

okk. China is a next-gen creative consultancy that thrives at the intersection of data, culture, and social storytelling. Their focus is sharp: every campaign must fuel growth. Backed by one of China’s largest social media resource platforms, their team is known for creating culturally resonant, Gen Z-focused viral moments. From meme-powered campaigns to trendjacking mastery, they’re the secret behind hits like Meituan’s HZ Campaign.

2. Indigo Social

Best for: Brands who want high-quality storytelling + award-tier execution.

Notable Client: SAIC Volkswagen

Services: Platform content marketing (Xiaohongshu, Zhihu, Bilibili), KOL strategy

Rating: ⭐⭐⭐⭐

Indigo is a platform-native agency with deep roots in Bilibili, Xiaohongshu, and Zhihu. With content studios in both Shanghai and Beijing, they’ve become the go-to for tech and automotive brands seeking community-first influence. They’re not just content producers — they’re trusted core agents for major platforms. Their ability to bridge long-form thought leadership (Zhihu) with short-form trend waves (Bilibili) is award-winning.

3. iMAG INTERACTIVE

influencer marketing agencies - imag interactive

Best for: Global beauty or lifestyle brands ready to scale on Douyin.

Notable Client: Lancôme

Services: Integrated marketing, Douyin MCN, digital strategy

Rates: ⭐⭐⭐⭐

iMAG INTERACTIVE has been around since 2006 — and they’ve evolved with the internet. Today, they lead influencer-integrated campaigns across beauty, real estate, and FMCG sectors. Their Douyin MCN strength lies in hands-on talent management, with structured media delivery and conversion-oriented assets. With a track record serving Lancôme, Suntory, and Vaillant, they bring polish and operational scale.

4. AROSEISAROSE

Best for: Overseas boutique or luxury DTC brands breaking into China.

Notable Client: Miriam Quevedo

Services: Brand incubation, luxury influencer IP, omnichannel ops

Rates: ⭐⭐⭐⭐½

AROSEISAROSE is a specialist in bringing niche luxury brands into China. With over a decade of experience, they’ve incubated cross-border brands to the tune of ¥100M+ in sales. Their portfolio includes over 20 premium beauty and fashion brands, and their in-house IP “章小蕙Teresa Cheung” is a powerhouse influencer. Expect refined influencer storytelling, premium partnerships, and serious traction in the high-net-worth community.

5. bhagamedia

Best for: Prestige brands requiring full control and zero missteps.

Notable Client: LVMH

Services: KOL/KOC marketing, crisis comms, luxury PR

Rates: ⭐⭐⭐½

Bhaga media is the definition of high-stakes elegance. With an elite team handling both creative and PR risk, they’ve become a staple for global beauty, fashion, and jewellery brands. Unlike agencies that rely on MCN outsourcing, Boga has built its own flexible influencer pool. Their campaigns for L’Oréal, SISLEY, PORTS, and Audemars Piguet are masterclasses in subtle power.

6. AQUA Digital

Best for: Beauty brands that care about both branding and CPA.

Notable Client: Estée Lauder Group

Services: Beauty KOL marketing, digital media buying, content ops

Rates: ⭐⭐⭐½

AQUA Digital is built for performance in the beauty world. They combine in-depth platform buying knowledge (e.g. Xingtu, Xiaohongshu) with over 10 years of social ops experience. Their secret weapon? A proprietary media monitoring dashboard that identifies and scales top KOL partnerships fast. With clients including Beiersdorf, Pierre Fabre, and Wyeth, they deliver on the bottom line.

7. WeAreCheers

Best for: Big brands who want the agility of a startup but the power of a 4A.

Notable Client: Nike

Services: Full-stack content marketing, eCom creative, social storytelling

Rates: ⭐⭐⭐

WeAreCheers blends creative agency thinking with performance media logic. They’re known for their all-terrain content capabilities — spanning e-commerce assets, branded docuseries, and viral social campaigns. Their leadership team comes from 4A, consulting, and tech firms. Past clients include Starbucks, Philips, Johnson & Johnson, and Tencent.

8. Beeku Communications

influencer marketing agencies - Beeku Communication

Best for: High-volume social campaigns with impact and structure.

Notable Client: Lenovo

Services: Social comms, IP creation, performance-driven influencer campaigns

Rating: ⭐⭐⭐½

Beeku Communications is one of China’s earliest publicly listed comms firms — and they’ve scaled fast. Their 200+ team members produce hundreds of campaigns per year across social, creative, and KOL. From the Winter Olympics TikTok program to the “Accessibility store” project for Alipay, they combine cultural IP with measurable delivery.

9. SNK (BlueFocus)

Best for: Brands targeting youth culture through entertainment and fandoms.

Notable Client: Tencent Games

Services: Gaming KOL marketing, Gen-Z content, subculture IPs

Rates: ⭐⭐⭐⭐

SNK is the pan-entertainment engine inside BlueFocus. They dominate in Gen-Z ecosystems — think anime, esports, gaming, and music. Their roster of brand clients stretches across 90% of the gaming market, and they’ve also delivered results for retail, FMCG, and auto. Their knowledge of cross-IP influencer engagement is unmatched.

10. Twish China Marketing

Best for: Western SMEs entering China

Notable Client: REHAU

Services: KOL strategy, social content, data-driven targeting

Rates: ⭐⭐⭐

Twish is the go-to boutique for Western brands seeking to crack China’s social terrain with focus. Led by ex-4A and consulting talent, they offer strategic clarity and tactical muscle. With deep Xiaohongshu and WeChat expertise, Twish crafts influencer plans rooted in authenticity, conversion, and brand resonance. Recent wins include REHAU’s China relaunch and concert influencer ops across platforms.

How to Choose the Right Influencer Agency

Evaluation Dimension	Why It Matters
Platform Speciality	Don’t assume a Douyin agency can win on Xiaohongshu.
Brand Category Expertise	Beauty ≠ gaming ≠ tech. You need vertical fluency.
KOL Selection Process	Do they use a database? Manual vetting? Contract MCNs?
Campaign IP Development	Can they co-create a campaign that earns attention?
Post-Campaign Reporting	Do they offer just screenshots — or actual insights?
Crisis Handling Readiness	Vital for beauty, food, and celebrity-endorsed campaigns.
Budget Transparency	Hidden MCN markups are real. You want clean pricing.

FAQs About China Influencer Marketing Agencies

Most KOL campaigns start from ¥50,000 and go up to ¥500,000+ depending on talent, platform, and complexity.

Not always. What works on Xiaohongshu won’t always land on Douyin or Bilibili. Repurposing needs platform-specific editing.

Agencies provide strategy, platform diversity, and reporting — MCNs are talent pipelines. You often need both. Mostly, looking for an agency cooperates with MCN deeply.

It depends on your campaign roadmap and timeline.

Final Thoughts

Finding your influencer agency in China isn’t just about hiring someone with KOL contacts. It’s about partnering with a team that gets your goals, knows your platform landscape, and delivers results you can track.

→ Book your free influencer marketing strategy call with Twish