The Chinese home furnishing and furniture market isn’t just growing—it’s evolving. Once dominated by functionality and price considerations, this market has shifted towards expressing personal aesthetics and identity. For today’s Chinese consumers, storytelling around brands has become equally, if not more important, than the products themselves—this is especially true for furnishing China marketing services. With…
Why China Is the Next Beauty Frontier China’s beauty market is booming. As Gen Z and Millennial consumers turn to China social apps like Xiaohongshu, Douyin, and WeChat for skincare guidance and trend discovery, beauty brands have a unique opportunity—but also a challenge. The rules of engagement are different here. Content must be local, authentic,…
In May 2023, Zhang Xiaohui, a renowned Chinese socialite, conducted her inaugural live broadcast on Xiaohongshu. This marked her first live stream subsequent to the launch of her “Rose is Rose” store on WeChat and its expansion onto Xiaohongshu’s platform. The duration of the live broadcast spanned six hours and generated sales amounting to 50…
