health food Xiaohongshu playbook

The Social Playbook for Scaling a $250M Health Brand in China

Three Health Brands, Three Strategies — All Winning Big in China In China’s health and wellness industry, weight management is arguably the category with the most potential. And within that, the ready-to-eat weight-loss meal segment has carved out a powerful niche. We’ve seen everything from Wonderlab’s meal replacement shakes in 2017 to Ffit’s protein bars….

The Current Status and Development Opportunities of Health Supplements Brands in the Chinese Market

Source: 2022-2023中国大健康消费新形态:五大健康幸福力创造式 益普索:大健康趋势洞察 后疫情时代,“风起”营养保健品市场 新冠疫情下保健食品下一个“风口”在哪? 2023年中国保健品行业需求市场分析 市场规模保持增长趋势「组图」