Think SEO in China is just Google with Chinese characters? Think again. This guide shows how foreign brands can crack Baidu—China’s dominant search engine—and build long-term visibility that converts. From algorithm insights to localisation traps, we show you what really works.
Discover why WeChat isn’t just China’s biggest social app—it’s your all-in-one CRM, ad channel, and customer retention engine. Learn how SMEs can use Service Accounts, Mini Programs, KOLs, and WeCom to build a high-conversion ecosystem that works 24/7.
Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into action through the most authentic content platform in China.
Weibo isn’t dead—it’s just misunderstood. This post breaks down the platform’s true role in China marketing, when to go all-in with KOLs, and why most brands should use it as an amplifier—not a starting point. Real data, real talk.
The Chinese home furnishing and furniture market isn’t just growing—it’s evolving. Once dominated by functionality and price considerations, this market has shifted towards expressing personal aesthetics and identity. For today’s Chinese consumers, storytelling around brands has become equally, if not more important, than the products themselves—this is especially true for furnishing China marketing services. With…
In China, brands are more than just logos or products; they embody a culture, a set of values, and a way of life. Brand storytelling is a powerful tool that can delve into and communicate these underlying elements in a way that resonates with Chinese consumers. By leveraging the rich tapestry of Chinese culture and…
In the vast and diverse landscape of China’s consumer market, snack foods hold a particularly captivating allure. This article delves into the realm of China’s most beloved snacks, providing a comprehensive overview that extends beyond mere descriptions. We will explore the cultural significance and historical roots of these snacks, shedding light on their enduring popularity…
China’s e-commerce will continue to expand in scale and increase penetration. According to the official website of the National Bureau of Statistics, the total retail sales of consumer goods in 2023 will be 47.15 trillion yuan, an increase of 7.2% over the previous year. National online retail sales reached 15.42 trillion yuan, an increase of…
China’s e-commerce will continue to expand in scale and increase penetration. According to the official website of the National Bureau of Statistics, the total retail sales of consumer goods in 2023 will be 47.15 trillion yuan, an increase of 7.2% over the previous year. National online retail sales reached 15.42 trillion yuan, an increase of…
In May 2023, Zhang Xiaohui, a renowned Chinese socialite, conducted her inaugural live broadcast on Xiaohongshu. This marked her first live stream subsequent to the launch of her “Rose is Rose” store on WeChat and its expansion onto Xiaohongshu’s platform. The duration of the live broadcast spanned six hours and generated sales amounting to 50…
