|

Ultimate Guide to Xiaohongshu Advertising: Strategies for SMEs Entering the Chinese Market

ByChelsea C

Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into action through the most authentic content platform in China.

Chinese Marketing Weekly News: 001 – Focusing More on Brand Building

ByChelsea C

2023-12-17 PROYA：2023 ECHO PROJECT Campaign Starting in 2021, on World Mental Health Day each year, Proya is proud to introduce the “Echo Project,” a charitable initiative devoted to the mental wellness of young people. As part of this endeavor, Proya has unveiled a poignant short film “In this moment, with feelings__” aimed at inspiring and…