9 Best Xiaohongshu/REDNote Marketing Agencies for Foreign Brands in 2025
Author: Beret Wang
When navigating the rapidly evolving landscape of social media marketing in China, there’s no such thing as a one-size-fits-all solution. Finding the right Xiaohongshu marketing agencies is less about searching for the “best” and more about identifying the optimal fit for your business needs.
With a myriad of agencies touting unparalleled expertise in Xiaohongshu marketing, selecting the right one can be overwhelming. Some of the Xiahongshu marketing agencies specify in influencers live-streaming, some might be proficient in content marketing or targeted advertising.
Here’s a carefully curated list of the 10 Best Xiaohongshu Agencies to help streamline your decision.
How We Chose the 10 Best Xiaohongshu Agencies
Choosing the 10 Best Xiaohongshu Marketing Agencies required evaluating several crucial factors. We assessed proven results, expertise in Xiaohongshu platform strategies, client fit, and effective localization capabilities. These criteria ensure that the agencies listed aren’t just about making grand promises, but delivering tangible, impactful outcomes for their clients.
The 10 Best Xiaohongshu Agencies
- Ten-Box
- WSD Social
- Genudite
- Breakthrough ads.
- Zhiwai Communications
- Chenmuhd
- TARGET Social
- Meansplus
- Twish China Marketing
| Agency | Best For | Services | Key Clients |
|---|---|---|---|
| Ten-Box | Innovative Brands | Product seeding, Influencer marketing, e-commerce | Afu, Nutrition |
| WSD Social | China retailers and Internet brands | Social media marketing, Product seeding, Brand enhancement | Baidu |
| Genudite | Luxury Brands | Luxury marketing, Xiaohongshu brand management, Influencer collaborations | Gucci, Dior |
| Breakthrough ads. | Tech Companies | Tech marketing strategies, Xiaohongshu campaigns, UGC marketing | Haier, McDonald |
| Zhiwai Communications | China Healthcare | Influencers marketing, Performance marketing, Data Tracking | Healthcare brands |
| Chenmuhd | FMCG | Viral marketing, Xiaohongshu storytelling, Content innovation | Babycare, Wonderlab |
| TARGET Social | FMCG | Media Buy, Social listening, Data Analysis | Nivea |
| Meansplus | 3C, F&B | UGC Campaigns, Xiaohongshu engagement, Data-driven insights | Chaheetea |
| Twish China Marketing | Global Brands Entering China | Xiaohongshu campaigns, Chinese market entry, Social Marketing | REHAU, Marriott Bonvoy |
1. Ten-Box
Best For: Innovative Brands
Services: Xiaohongshu marketing, Product seeding, Influencer marketing, e-commerce
Key Clients: Afu, Nutrition
Ten-Box drives innovation in Xiaohongshu marketing with a focus on leveraging data analytics and influencer strategies. Known for their dynamic approach, they have helped local beauty players like Afu and international nutrition brands harness the potential of Xiaohongshu to enhance brand visibility and engagement.
2. WSD Social
Best For: China retailers and Internet brands
Services: Social media marketing, Product seeding, Brand enhancement
Key Clients: Local retailers, Baidu
WSD Social dedicates its efforts to empowering small and medium businesses through tailored social media marketing strategies. Their Xiaohongshu expertise assists local retailers in strengthening brand presence and driving customer engagement with targeted initiatives.
3. Genudite
Best For: Luxury Brands
Services: Luxury marketing, Xiaohongshu brand management, Influencer collaborations
Key Clients: Gucci, Dior
Genudite specialises in servicing luxury brands, offering a bespoke suite of luxury marketing strategies. By utilising Xiaohongshu for brand management and influencer collaborations, they have successfully elevated the presence of high-end labels like Gucci and Dior within the Chinese market.
4. Breakthrough ads.
Best For: Tech Companies
Services: Tech marketing strategies, Xiaohongshu campaigns, UGC marketing
Key Clients: Haier, McDonald
Breakthrough ads. leverages its profound understanding of the tech industry to craft effective Xiaohongshu campaigns for notable tech companies like Xiaomi. Their strategies focus on innovative approaches to market penetration and brand enhancement on the platform.
5. Zhiwai Communications
Best For: China Healthcare
Services: Influencers marketing, Performance marketing, Data Tracking
Key Clients: Healthcare brands
Zhiwai Communications offers a strategic bridge for healthcare brands building online presence and boosting conversion in China. They provide tailored consultancy that ensures brands like GENEIII succeed in engaging the Chinese audience and driving GMV.
6. Chenmuhd
Best For: FMCG
Services: Viral marketing, Xiaohongshu storytelling, Content innovation
Key Clients: Babycare, Wonderlab
Chenmuhd transforms FMCG brands with compelling Xiaohongshu storytelling and viral marketing tactics. By championing content innovation, they position emerging brands to thrive in competitive digital landscapes.
7. TARGET SOCIAL
Best For: FMCG
Services: Media Buy, Social listening, Data Analysis
Key Clients: Nivea
Target Social is a leading digital marketing agency in China, offering full-spectrum solutions across media buying, campaign execution, data tracking, and performance optimisation. On Xiaohongshu, Target Social brings a strategic edge through its proprietary short video data analytics platform—one of the largest in China. This allows us to uncover emerging content trends, track real-time engagement metrics, and precisely match brands with high-performing creators, significantly improving campaign efficiency and ROI.
8. Meansplus
Best For: 3C，F&B
Services: UGC Campiagns, Xiaohongshu engagement, Data-driven insights
Key Clients: Chaheetea
Meansplus is one of Xiaohongshu’s first six officially appointed integrated marketing partners, known for driving both brand influence and sales through emotionally resonant, data-led storytelling. The agency is home to multiple Xiaohongshu-certified trainers, including one top-tier platform mentor recognized as a “Star Expert.”
9. Twish China Marketing
Best For: Global Brands Entering China
Services: Xiaohongshu campaigns, Chinese market entry, Social marketing
Key Clients: REHAU, Marriott Bonvoy
Twish China Marketing is a boutique agency specialising in Xiaohongshu growth for lifestyle, FMCG, and home décor brands. With a sharp focus on content localisation and conversion, Twish combines KOL campaigns, UGC activations, creative planning, and high-precision paid media to deliver measurable results. From brand storytelling to lead generation, we build full-funnel strategies tailored for China’s most influential lifestyle platform.
How to Pick the Right 10 Best Xiaohongshu Agencies
Choosing the right agency is pivotal for your Xiaohongshu success. Consider these tips:
- Align agency specialisation with your industry needs.
- Review past work and client testimonials.
- Ensure their approach complements your brand voice and goals.
- Evaluate their understanding of the Chinese market nuances.
- Discuss communication and reporting practices before committing.
FAQs on Choosing a 10 Best Xiaohongshu Agencies
Q: Why is Xiaohongshu important for my brand’s China strategy?
A: Xiaohongshu is an influential social commerce platform where consumers discover and share lifestyle content, making it vital for brand visibility and engagement in China.
Q: What distinguishes a top Xiaohongshu agency?
A: Expertise in Xiaohongshu strategies, proven client results, innovative marketing approaches, and cultural match
