Author : Jonathan Wang Advertising on Weibo vs Xiaohongshu: Which Platform is Your Golden Ticket to China? Let’s cut through the fluff. You’re a Western SME eyeing China’s 1.4 billion consumers. But choosing between Weibo (China’s Twitter) and Xiaohongshu (China’s Instagram+Pinterest) feels like picking between dim sum and hot pot. Both are iconic—but serve very…
Author: Jonathan-Wang Understanding China Influencer Marketing If you’ve landed here searching for a China influencer marketing guide, let me level with you: China is a whole different beast when it comes to digital marketing. Forget everything you know about Instagram collabs or TikTok giveaways in the West. The Chinese market is a parallel universe, with…
Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into action through the most authentic content platform in China.
The Chinese home furnishing and furniture market isn’t just growing—it’s evolving. Once dominated by functionality and price considerations, this market has shifted towards expressing personal aesthetics and identity. For today’s Chinese consumers, storytelling around brands has become equally, if not more important, than the products themselves—this is especially true for furnishing China marketing services. With…
