Author: Chelsea Chang What is Bilibili? (And Why Your SME Can’t Afford to Ignore It) Let’s cut through the noise: If you’re eyeing China’s $18 trillion consumer market, Bilibili is the unignorable GenZ playground you’ve likely never heard of. Think “YouTube meets TikTok, but with anime fanatics, hardcore gamers, and a side of quantum physics…
Xiaohongshu(RED NOTE) is where China shops with emotion. In this guide, we break down how to win on RED NOTE with storytelling, influencer strategy, and funnels that convert. Whether you’re a beauty, travel, or DTC brand—this is the playbook you’ve been waiting for.
Despite the rise of interest-based e-commerce companies such as Douyin and Xiaohongshu, and the dark horse social e-commerce company Pinduoduo that uses C2B group shopping to gradually occupy the minds of Chinese online shopping users, the mainstream e-commerce platforms are still dominated by JD.com and Tmall. According to SYNTUN, the total number of transactions on…
Despite the rise of interest-based e-commerce companies such as Douyin and Xiaohongshu, and the dark horse social e-commerce company Pinduoduo that uses C2B group shopping to gradually occupy the minds of Chinese online shopping users, the mainstream e-commerce platforms are still dominated by JD.com and Tmall. According to SYNTUN, the total number of transactions on…
PROYA：2023 ECHO PROJECT Campaign Starting in 2021, on World Mental Health Day each year, Proya is proud to introduce the “Echo Project,” a charitable initiative devoted to the mental wellness of young people. As part of this endeavor, Proya has unveiled a poignant short film “In this moment, with feelings__” aimed at inspiring and supporting…
An international maternity and baby brand facing intensified market competition aims to enhance the effectiveness of membership marketing, brand loyalty, and the quality and quantity of its members through digital marketing strategies. To help them enhance customer value, we designed a comprehensive omni-channel business growth strategy and conducted content marketing.
An international hotel brand, equipped with an initial app, has specifically launched a mini-program for the Chinese market. They aim to leverage digital marketing strategies to convert followers into members, ultimately increasing membership numbers and revenue.
