Author：Beret Wang Looking for the best influencer marketing agencies to help you attract Chinese consumer or tourists? Here we curated a list of KOL marketing agencies in China for you. Influencer marketing in China isn’t just booming — it’s evolving faster than most Western marketers can keep up with. Between Douyin’s algorithmic firepower, Xiaohongshu’s credibility…
Author: Beret Wang Hard to find one reliable companion among the sea of Best WeChat Agencies? When it comes to content marketing in China, WeChat Official Accounts are still king. Whether you’re a global lifestyle brand or a B2B software company, your WeChat strategy can make or break your China entry. But let’s get something…
Author: Beret Wang When navigating the rapidly evolving landscape of social media marketing in China, there’s no such thing as a one-size-fits-all solution. Finding the right Xiaohongshu marketing agencies is less about searching for the “best” and more about identifying the optimal fit for your business needs. With a myriad of agencies touting unparalleled expertise…
Author: Chelsea Chang WeChat Account Management for SMEs: Your Shortcut to Winning in China Let’s cut to the chase: If you’re an SME eyeing China, you can’t afford to ignore WeChat account management. With 1.3 billion monthly users, WeChat isn’t just an app—it’s China’s digital lifeline. But here’s the kicker: Setting up shop on WeChat…
Author: Chelsea Chang What is Bilibili? (And Why Your SME Can’t Afford to Ignore It) Let’s cut through the noise: If you’re eyeing China’s $18 trillion consumer market, Bilibili is the unignorable GenZ playground you’ve likely never heard of. Think “YouTube meets TikTok, but with anime fanatics, hardcore gamers, and a side of quantum physics…
Author : Jonathan Wang Advertising on Weibo vs Xiaohongshu: Which Platform is Your Golden Ticket to China? Let’s cut through the fluff. You’re a Western SME eyeing China’s 1.4 billion consumers. But choosing between Weibo (China’s Twitter) and Xiaohongshu (China’s Instagram+Pinterest) feels like picking between dim sum and hot pot. Both are iconic—but serve very…
Xiaohongshu(RED NOTE) is where China shops with emotion. In this guide, we break down how to win on RED NOTE with storytelling, influencer strategy, and funnels that convert. Whether you’re a beauty, travel, or DTC brand—this is the playbook you’ve been waiting for.
Despite the rise of interest-based e-commerce companies such as Douyin and Xiaohongshu, and the dark horse social e-commerce company Pinduoduo that uses C2B group shopping to gradually occupy the minds of Chinese online shopping users, the mainstream e-commerce platforms are still dominated by JD.com and Tmall. According to SYNTUN, the total number of transactions on…
Despite the rise of interest-based e-commerce companies such as Douyin and Xiaohongshu, and the dark horse social e-commerce company Pinduoduo that uses C2B group shopping to gradually occupy the minds of Chinese online shopping users, the mainstream e-commerce platforms are still dominated by JD.com and Tmall. According to SYNTUN, the total number of transactions on…
