Three Health Brands, Three Strategies — All Winning Big in China In China’s health and wellness industry, weight management is arguably the category with the most potential. And within that, the ready-to-eat weight-loss meal segment has carved out a powerful niche. We’ve seen everything from Wonderlab’s meal replacement shakes in 2017 to Ffit’s protein bars….
When it comes to Xiaohongshu marketing in China, many overseas brands still think of it as a “mystical” channel where results are unpredictable. But in 2025, Xiaohongshu is moving fast to commercialise — rolling out new lead generation tools that make customer acquisition much more structured, measurable, and cost-effective. Let’s break down the latest features and…
Discover what Bilibili really is—and why Gen Z’s favourite Chinese platform is a game-changer for Western brands in gaming, AI, and 3C tech.
Discover why WeChat isn’t just China’s biggest social app—it’s your all-in-one CRM, ad channel, and customer retention engine. Learn how SMEs can use Service Accounts, Mini Programs, KOLs, and WeCom to build a high-conversion ecosystem that works 24/7.
Why China Is the Next Beauty Frontier China’s beauty market is booming. As Gen Z and Millennial consumers turn to China social apps like Xiaohongshu, Douyin, and WeChat for skincare guidance and trend discovery, beauty brands have a unique opportunity—but also a challenge. The rules of engagement are different here. Content must be local, authentic,…
Dynamic lanscape of China ecommerce sector The Chinese digital marketplace is not just competitive; it’s a powerhouse that’s redefining China e-commerce trends. In this comprehensive blog, we’ll explore the top e-commerce companies in China. It includes their market shares, monthly active users (MAUs), and the staggering Gross Merchandise Volume (GMV) they generate annually. Also, we’ll…
In the vast and diverse landscape of China’s consumer market, snack foods hold a particularly captivating allure. This article delves into the realm of China’s most beloved snacks, providing a comprehensive overview that extends beyond mere descriptions. We will explore the cultural significance and historical roots of these snacks, shedding light on their enduring popularity…
H world, Marriott and Hilton mainly earn points by spending room nights. Atour integrates joint activities with other lifestyles as a way to earn points. Atour focuses on lifestyle discounts such as annual benefits at Yongpu coffee and reading community, as well as sports perks. In cooperation with Keep, it will offer ten paid courses…
