Uplifting Customer Value: Elevating Baby Formula Brand Through Loyalty Strategies, Omni-channel Marketing and DTC Management

ByChelsea C

Boosting Customer Value for An International Baby Formula in China’s Competitive Market

An international maternity and baby brand facing intensified market competition aims to enhance the effectiveness of membership marketing, brand loyalty, and the quality and quantity of its members through digital marketing strategies. To help them enhance customer value, we designed a comprehensive omni-channel business growth strategy and conducted content marketing.

Our Solutions

By improving user experience and implementing membership marketing strategies tailored to the Chinese market, we recruit more members and increase the LTV of each tier, driving growth.

Consulting

  • UX/UI
  • program revamp
  • membership marketing
  • loyalty strategy

Planning

  • lifecycle communication
  • co-branding campaign
  • content planning

Daily Operation

  • visual design
  • member data report
  • live-streaming

The
Outcomes

+20%

sales growth

by co-branding

+20%

Recruitment rate

+15%

repurchase rate

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