Digital Marketing Strategies for Luxury Hotels: Enhancing User Experience, Membership Engagement, Digital Consulting

ByChelsea C

Driving Growth during Challenging Times: How We Helped an International Hotel Brand Boost Membership and Revenue in China

An international hotel brand, equipped with an initial app, has specifically launched a mini-program for the Chinese market. They aim to leverage digital marketing strategies to convert followers into members, ultimately increasing membership numbers and revenue.

Our Solutions

By improving user experience and implementing membership marketing strategies tailored to the Chinese market, we recruit more members and increase the LTV of each tier, driving growth.

Consulting

  • UX/UI
  • program revamp
  • membership marketing

Planning

  • lifecycle communication
  • co-branding campaign
  • Members Day campaign

Daily Operation

  • customer service
  • member data report
  • live-streaming

The
Outcomes

68%

Engagement rate

+20%

Member recruit MOM

Low

cost per member

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