Ads campaign SERVICES

Start Small, Win Fast: Reach Chinese Consumers with High-Impact Paid Ads

We run high-ROI advertising campaigns across Xiaohongshu, WeChat, Douyin, and Baidu—built for visibility, lead gen, and brand lift.
From creative to targeting to analytics, Twish makes sure every click counts.

CONTACT US
ads campaign in China

Why You Can’t Run Ads in China the Same Way You Do in the West

Running ads in China isn’t just about translating copy — it’s about understanding how people actually discover, engage, and convert across platforms that don’t exist in the West.

China’s digital ecosystem is fragmented. Your audience might search on Baidu, save inspiration on Xiaohongshu, watch product demos on Douyin, and complete a purchase via WeChat Mini Program—all in one journey. That means your paid media strategy can’t be siloed.

OUR Paid Advertising Process Across China’s Top Platforms —

We Build the Right Foundation for Each Platform —

We start by helping you set up, localize, or optimize your advertising accounts across Xiaohongshu(RedNote), Douyin, WeChat, and Baidu—ensuring your campaigns are eligible, compliant, and strategically aligned.

  • Handle account setup and documentation (including RedNote, Tencent, Douyin, Baidu)
  • Research and define target audiences and keyword strategies
  • Select the most relevant channels and placements for your business goals
  • Design platform-specific campaign structures based on ad formats (feeds, Moments, search, banners)
LET’S BUILD

We Craft Creative That Fits Natively and Converts —

We don’t recycle global content. Our team develops ad creatives that match the tone, visual style, and user habits of each platform, increasing click-through and conversion rates.

  • Custom ad copywriting in native tone of voice (Xiaohongshu, WeChat, Douyin, Baidu)
  • Visual design and short video editing tailored to each platform’s ad specs
  • Creative briefing and localisation aligned with product benefits and call-to-action
  • A/B testing creatives and content variations to find top performers
LET’S CREATE

We Launch, Optimize, and Report on Results That Matter

After launching your campaigns, we closely track real-time performance and adjust bidding, targeting, and creative to maximise ROI—while giving you full transparency through reports.

  • Smart bidding strategy: CPM, CPC, CPA based on platform behaviour
  • Daily budget control and ad scheduling to prevent overspending
  • Performance optimisation based on engagement, click-through, and conversion rates
LAUNCH MY CAMPAIGN

How Twish Runs Paid Media Actually Drives Growth

Whether you’re just testing a market or going all-in on RedNote, Douyin, or WeChat—we don’t just set and forget. Every ad strategy we run is built on clear targeting, on-brand creative, and daily optimization that leads to growth.

Twish helped a home décor brand generate +150 qualified leads via RedNote Ads with a creative-first ad approach and keyword targeting with lower than average Cost per Acquisition.

CONTACT TWISH

Start Your Chinese Ads Campaign with Twish

Get Your Free Consultation

FAQ- Performance Marketing

We listed some frequently asked question when run paid ads in China.

It depends on your product and goal. Xiaohongshu is best for discovery and lifestyle; WeChat for retargeting and CRM; Douyin for high-reach campaigns; and Baidu for intent-based search. We often run cross-platform ads to build the full journey.

We typically recommend USD $1,200–$3,000 per platform/month to get meaningful traction. Lower budgets are possible for testing, especially with highly targeted campaigns.

Yes. We can help you set up accounts via cross-border advertising or trusted partner routes (especially for Xiaohongshu and Baidu), but some categories may be restricted. Douyin & WeChat require a local Chinese entity.

Most clients see clear trends within 7–14 days after launch. The first month is used to test, optimise creatives, and dial in targeting. We report weekly and adjust in real time.

We track platform-native metrics (CTR, CPC, conversions), platform search performance (e.g. Xiaohongshu ranking), CRM outcomes (lead gen via WeChat), and brand lift where applicable. You’ll get a report you can actually understand.

ads FAQ

See Our Strategies & Insights in Action

Real results for brands like yours More insights on Blog

|

Ultimate Guide to Xiaohongshu Advertising: Strategies for SMEs Entering the Chinese Market

Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into action through the most authentic content platform in China.

Chinese Marketing Weekly News: 001 – Focusing More on Brand Building

2023-12-17 PROYA：2023 ECHO PROJECT Campaign Starting in 2021, on World Mental Health Day each year, Proya is proud to introduce the “Echo Project,” a charitable initiative devoted to the mental wellness of young people. As part of this endeavor, Proya has unveiled a poignant short film “In this moment, with feelings__” aimed at inspiring and…

Find the Perfect China Marketing Solution

Schedule a no-obligation consultation to discuss your brand’s needs and goals.

BOOK YOUR FREE CONSULTATION