kol marketing SERVICES

Influencer Marketing That Reaches Chinese Consumers Worldwide

From RedNote, Douyin, WeChat, Weibo, Bilibili, and Zhihu—our influencer campaigns help brands connect and resonate with Chinese-speaking audiences wherever they live.

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Chinese influencer promoting brand to global audience on Xiaohongshu feed

Why Influencer Marketing Is the Shortcut to Chinese Audiences

With cross-border audiences, partnering with the right influencers is the fastest way to cut through noise and build credibility.

Chinese consumers rely heavily on peer recommendations and influencer content before making purchase decisions. That’s true whether they’re in Shanghai or Singapore. Platforms like Xiaohongshu and Douyin shape daily buying decisions—from skincare to tourism, from gaming to F&B.

WE OFFER INFLUENCER MARKETING SOLUTIONS THAT WORK — WHICH STAGE ARE YOU IN?

We identify the right KOLs/KOCs across Chinese social media to matchmaking —

  • We cover most Chinese social media: RED, Douyin, WeChat, Weibo, Bilibili, Zhihu
  • Influencer scouting and shortlist with matching ones
  • We align your budget across different tiers to maximise ROI:
  • We also analyze how your competitors are running influencer campaigns
LET’S BUILD
Global Chinese influencer campaign
influencer marketing campaigns briefing

We brief influencers, co-create content formats, and manage content distribution.

  • Campaign strategy and creative briefing
  • Briefing and content alignment
  • Content review and compliance checks
  • Multi-platform distribution (RED, Douyin, WeChat, Weibo, Bilibili, Zhihu)
LET’S MANAGE

We deliver clear ROI reports with reach, engagement, clicks, and conversions.

  • Paid amplification of influencer content
  • KOL/ KOC seeding tracking
  • End-to-end performance reporting
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Campaign with influencers targeting both Mainland China and overseas Chinese

How Twish Delivers Influencer Campaigns That Convert

Most agencies focus only on Mainland China. We go broader. Our strength is helping brands win with Chinese consumers globally, whether they are in Sydney, Singapore, Malaysia or scrolling RED in Japan.

For a newly launched healthy light-food brand, we used a low-budget, product-exchange model to grow from zero to tens of thousands of impressions on Xiaohongshu. The campaign achieved an ROI of ~2 within 2 weeks.

From early-stage startups to established brands, we know how to engineer influencer campaigns that deliver measurable ROI—not just empty exposure.

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Influencer Marketing Agency Cases

Our Influencer Marketing Case Studies

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china influencer marketing

Home Decor

“We ran an image-building campaign that generated 500+ engagements on a single post, significantly lifting brand perception and community buzz.”
blueplan KOL campaign

Health Wellness

“A newly launched healthy light-food brand, we used a low-budget, product-exchange model to grow from zero to tens of thousands of impressions on Xiaohongshu. The campaign achieved an ROI of ~2 within weeks.”
herbermann Red influencer

Home Decor

“Twish leveraged a network of carefully selected KOCs to generate authentic, search-friendly content on Xiaohongshu, making them consistently ranked in the top 5 search results for high-intent terms related to French interior design.”

FAQ- Influencer Marketing

We listed some frequently asked question when doing influencer marketing in China.

Yes. Many of our clients run campaigns on Xiaohongshu /RedNote targeting Chinese in Australia, Singapore, and Canada. Diaspora users rely on RED and WeChat just as much as those in China.

Xiaohongshu and WeChat are dominant globally, especially for lifestyle, beauty, and services. Douyin and Bilibili are stronger inside China, while Zhihu is key for thought leadership.

We track clicks, conversions, lead forms, store traffic, and sales—separately for China and overseas markets when needed.

Beauty, health & wellness, tourism, education, gaming, apps, luxury, and even local services like home furnishing or medical aesthetics.

2–3 weeks for selection, briefing, content creation, and launch. Faster timelines possible for product drops or seasonal campaigns.

Livestream influencer showcasing brand to Chinese-speaking audience globally

See Our Strategies & Insights in Action

Real results for brands like yours More insights on Blog

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Xiaohongshu(RED NOTE) is where China shops with emotion. In this guide, we break down how to win on RED NOTE with storytelling, influencer strategy, and funnels that convert. Whether you’re a beauty, travel, or DTC brand—this is the playbook you’ve been waiting for.

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Ultimate Guide to Xiaohongshu Advertising: Strategies for SMEs Entering the Chinese Market

Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into action through the most authentic content platform in China.

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Schedule a no-obligation consultation to discuss your brand’s needs and goals.

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