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Scale in China with Xiaohongshu Marketing that Converts.

As your specialized Xiaohongshu marketing agency, Twish helps global brands win in China with authentic storytelling, KOL campaigns, and data-backed strategies. From awareness to conversions, we build your brand presence on RedNote (Xiaohongshu) with content that actually resonates.

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Twish China marketing- Xiaohongshu & WeChat

Why Xiaohongshu (REDNOTE) Is a Game-Changer for Attracting Chinese Consumers Globally

Xiaohongshu (RED) is not only for brands that want to sell directly inside China. It’s much bigger than that.

With nearly 400 million monthly active users, Xiaohongshu has become the go-to lifestyle search engine for Chinese consumers everywhere—not just in Beijing or Shanghai, but also in Sydney, Melbourne, Singapore, Vancouver, and beyond.

400M

MAU

BEST

influencers marketing platform

75%

users of tier 1-2 cities

WE OFFER REDNOTE /XIAOHONGSHU MARKETING SOLUTIONS THAT WORK — WHICH STAGE ARE YOU IN?

We create and optimise Xiaohongshu brand accounts that attract followers and convert.

  • Profile setup & verification + Bio localisation & brand positioning
  • Hashtag + keyword optimisation for discoverability (RED SEO)
  • Competitor benchmarking
  • Content pillars & engaging content creation
LET’S BUILD
Twish China marketing -market analysis
Twish China marketing- Xiaohongshu & WeChat

We identify and activate the right influencers—both KOLs and KOCs.

  • Influencer scouting and negotiation
  • Briefing and content alignment
  • Campaign management and reporting
  • CPS / ROI-driven collaborations
LET’S MANAGE

Our team runs RED advertising campaigns optimised for reach and ROI for faster scaling:

  • Xiaohongshu search, feeds and video ads
  • Native content promotion & trending hashtags
  • We can operate both commerce and leads ads
  • KOL-boosted posts
  • Weekly reporting for engagement, influencers campaign ROI and ads performance
LAUNCH MY CAMPAIGN
China marketing-Xiaohongshu KOL ads

What Can Rednote / Xiaohongshu Marketing Really Do for Your Business in China?

Xiaohongshu is no longer just about skincare hauls or outfit posts. It has become the cultural playground for China’s most trend-sensitive, globally minded consumers—what locals call “ the sophisticated knowledge class “. These are young professionals, students, and aspirational urbanites who want to be in the know about what’s hot—whether it’s beauty, wellness, apps, or even travel.
At Twish, we don’t just post pretty notes. We build marketing systems on RED that move the needle. That means tying together content, KOLs, ads, and community with one outcome in mind: growth.

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REDNOTE XIAOHONGSHU Marketing Agency Cases

Our REDNOTE Marketing Case Studies

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Boeringer WeChat marketing

Health Wellness

“Achieved 50% increase in WeChat Mini Program sales through targeted group strategy and interactive campaigns. User engagement improved by 67% within 3 months of implementation.”
NBA wechat

Entertainment & IP

“Achieved 33% YoY fan growth with 20% increase in fan engagement value through Official account content and WeChat Channel. Design mini-program loyalty mechanism to uplift LTV.”
hospitality WeChat mini-program

Tourism

“Boosted online orders by 30% even during pandemic. Using WeChat envelope to drive member acquisition. Monthly active users grew from 23K to 35K through engaging social campaigns.”

FAQ- Xiaohongshu / Rednote Marketing

We listed some frequently asked question when doing Red/ Xiaohongshu marketing in China.

Yes, influencer collaboration is integral to our Growth and Enterprise packages. We handle identification, negotiation, briefing, content approval, and performance tracking for all influencer partnerships.

We typically launch new accounts within 2-3 weeks, including strategy development, initial content creation, and account optimization. For brands with existing materials, we can accelerate this timeline.

Unlike Douyin or WeChat, Xiaohongshu is discovery-first. Consumers use it to research and validate purchases. That makes it vital for brand credibility.

We establish clear KPIs based on your business objectives, which may include follower growth, engagement rates, content save rates, exposure, lead generation, or e-commerce conversions. Monthly reports track these metrics against benchmarks.

Xiaohongshu combines product discovery, social validation, and purchase intent in one platform. With over 300 million users actively researching products monthly, it’s become essential forbrand credibility and driving purchasing decisions in China.

Lifestyle, beauty, skincare, fashion, home furnishing, health & wellness, and tourism are natural fits. Increasingly, medical aesthetics, apps, gaming, and even B2B services are gaining traction because the platform’s audience is curious, globally minded, and highly trend-driven.

Lifestyle, beauty, skincare, fashion, home furnishing, health & wellness, and tourism are natural fits. Increasingly, medical aesthetics, apps, gaming, and even B2B services are gaining traction because the platform’s audience is curious, globally minded, and highly trend-driven.

Twish China marketing- Xiaohongshu & WeChat

See Our Strategies & Insights in Action

Real results for brands like yours More insights on Blog

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Xiaohongshu Marketing: The Secret Weapon for Foreign Brands Entering China

Xiaohongshu(RED NOTE) is where China shops with emotion. In this guide, we break down how to win on RED NOTE with storytelling, influencer strategy, and funnels that convert. Whether you’re a beauty, travel, or DTC brand—this is the playbook you’ve been waiting for.

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Ultimate Guide to Xiaohongshu Advertising: Strategies for SMEs Entering the Chinese Market

Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into action through the most authentic content platform in China.

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