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A Quick Look at China Ecommerce Giants

Welcome to the dynamic landscape of China’s e-commerce sector! The Chinese digital marketplace is not just competitive; it’s a powerhouse that’s redefining global e-commerce trends. In this comprehensive blog, we’ll explore the top e-commerce companies in China. It includes their market shares, monthly active users (MAUs), and the staggering Gross Merchandise Volume (GMV) they generate…

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Xiaohongshu, how can a buyer’s e-commerce help brands find new growth in China?

In May 2023, Zhang Xiaohui, a renowned Chinese socialite, conducted her inaugural live broadcast on Xiaohongshu. This marked her first live stream subsequent to the launch of her “Rose is Rose” store on WeChat and its expansion onto Xiaohongshu’s platform. The duration of the live broadcast spanned six hours and generated sales amounting to 50…

Chinese Marketing Weekly News: 001 – Focusing More on Brand Building

2023-12-17 PROYA:2023 ECHO PROJECT Campaign Starting in 2021, on World Mental Health Day each year, Proya is proud to introduce the “Echo Project,” a charitable initiative devoted to the mental wellness of young people. As part of this endeavor, Proya has unveiled a poignant short film “In this moment, with feelings__” aimed at inspiring and…

Social Media “Red” Marketing & E-commerce Management for China High-end Furnishing Brand

High-End Home Decor Brand Partners with Us to Expand Exposure and Sales As Chinese consumers’ demands for home environments continue to rise, the home decor market is gradually heating up, particularly with the growing audience for high-end, high-priced, and high-quality designs. To meet consumer needs and promote brand awareness a home decor brand has decided…