Uplifting Customer Value: Elevating Baby Formula Brand Through Loyalty Strategies, Omni-channel Marketing and DTC Management

Bychelsea-chang

An international maternity and baby brand facing intensified market competition aims to enhance the effectiveness of membership marketing, brand loyalty, and the quality and quantity of its members through digital marketing strategies. To help them enhance customer value, we designed a comprehensive omni-channel business growth strategy and conducted content marketing.

Digital Marketing Strategies for Luxury Hotels: Enhancing User Experience, Membership Engagement, Digital Consulting

Bychelsea-chang

An international hotel brand, equipped with an initial app, has specifically launched a mini-program for the Chinese market. They aim to leverage digital marketing strategies to convert followers into members, ultimately increasing membership numbers and revenue.