The Chinese home furnishing and furniture market isn’t just growing—it’s evolving. Once dominated by functionality and price considerations, this market has shifted towards expressing personal aesthetics and identity. For today’s Chinese consumers, storytelling around brands has become equally, if not more important, than the products themselves—this is especially true for furnishing China marketing services. With…
In China, brands are more than just logos or products; they embody a culture, a set of values, and a way of life. Brand storytelling is a powerful tool that can delve into and communicate these underlying elements in a way that resonates with Chinese consumers. By leveraging the rich tapestry of Chinese culture and…
In the vast and diverse landscape of China’s consumer market, snack foods hold a particularly captivating allure. This article delves into the realm of China’s most beloved snacks, providing a comprehensive overview that extends beyond mere descriptions. We will explore the cultural significance and historical roots of these snacks, shedding light on their enduring popularity…
Despite the rise of interest-based e-commerce companies such as Douyin and Xiaohongshu, and the dark horse social e-commerce company Pinduoduo that uses C2B group shopping to gradually occupy the minds of Chinese online shopping users, the mainstream e-commerce platforms are still dominated by JD.com and Tmall. According to SYNTUN, the total number of transactions on…
Despite the rise of interest-based e-commerce companies such as Douyin and Xiaohongshu, and the dark horse social e-commerce company Pinduoduo that uses C2B group shopping to gradually occupy the minds of Chinese online shopping users, the mainstream e-commerce platforms are still dominated by JD.com and Tmall. According to SYNTUN, the total number of transactions on…
