In China, brands are more than just logos or products; they embody a culture, a set of values, and a way of life. Brand storytelling is a powerful tool that can delve into and communicate these underlying elements in a way that resonates with Chinese consumers. By leveraging the rich tapestry of Chinese culture and…
In the vast and diverse landscape of China’s consumer market, snack foods hold a particularly captivating allure. This article delves into the realm of China’s most beloved snacks, providing a comprehensive overview that extends beyond mere descriptions. We will explore the cultural significance and historical roots of these snacks, shedding light on their enduring popularity…
Despite the rise of interest-based e-commerce companies such as Douyin and Xiaohongshu, and the dark horse social e-commerce company Pinduoduo that uses C2B group shopping to gradually occupy the minds of Chinese online shopping users, the mainstream e-commerce platforms are still dominated by JD.com and Tmall. According to SYNTUN, the total number of transactions on…
Despite the rise of interest-based e-commerce companies such as Douyin and Xiaohongshu, and the dark horse social e-commerce company Pinduoduo that uses C2B group shopping to gradually occupy the minds of Chinese online shopping users, the mainstream e-commerce platforms are still dominated by JD.com and Tmall. According to SYNTUN, the total number of transactions on…
In China’s live streaming blue ocean market, low prices alone are no longer enough to attract a steady stream of buyers. Finding the right “buyers” who match the brand’s persona and recommending them to the right audience who believe in the brand is the key.
H world, Marriott and Hilton mainly earn points by spending room nights. Atour integrates joint activities with other lifestyles as a way to earn points. Atour focuses on lifestyle discounts such as annual benefits at Yongpu coffee and reading community, as well as sports perks. In cooperation with Keep, it will offer ten paid courses…
Source: 2022-2023中国大健康消费新形态：五大健康幸福力创造式 益普索：大健康趋势洞察 后疫情时代，“风起”营养保健品市场 新冠疫情下保健食品下一个“风口”在哪？ 2023年中国保健品行业需求市场分析 市场规模保持增长趋势「组图」
PROYA：2023 ECHO PROJECT Campaign Starting in 2021, on World Mental Health Day each year, Proya is proud to introduce the “Echo Project,” a charitable initiative devoted to the mental wellness of young people. As part of this endeavor, Proya has unveiled a poignant short film “In this moment, with feelings__” aimed at inspiring and supporting…
An international maternity and baby brand facing intensified market competition aims to enhance the effectiveness of membership marketing, brand loyalty, and the quality and quantity of its members through digital marketing strategies. To help them enhance customer value, we designed a comprehensive omni-channel business growth strategy and conducted content marketing.
An international hotel brand, equipped with an initial app, has specifically launched a mini-program for the Chinese market. They aim to leverage digital marketing strategies to convert followers into members, ultimately increasing membership numbers and revenue.
