China’s e-commerce will continue to expand in scale and increase penetration. According to the official website of the National Bureau of Statistics, the total retail sales of consumer goods in 2023 will be 47.15 trillion yuan, an increase of 7.2% over the previous year. National online retail sales reached 15.42 trillion yuan, an increase of…
In May 2023, Zhang Xiaohui, a renowned Chinese socialite, conducted her inaugural live broadcast on Xiaohongshu. This marked her first live stream subsequent to the launch of her “Rose is Rose” store on WeChat and its expansion onto Xiaohongshu’s platform. The duration of the live broadcast spanned six hours and generated sales amounting to 50…
In the first half of 2023, international hotel brands experienced a rapid recovery, achieving an average YOY growth of over 60%. The Chinese market, especially local brands such as ATOUR and H world, delivered impressive results. ATOUR achieved a remarkable 93.1% YOY growth, while H world recorded a 65.05% growth and 80% occupancy rate in…
Chinese consumers’ demand for healthy food continues to grow Chinese consumers are increasingly seeking healthy food products, driven by a growing health consciousness and the adoption of healthier lifestyles post-pandemic. Search keywords like #healthcare# and #health# on Xiaohongshu yield millions of notes and discussions, highlighting the strong interest in health-related topics. Despite economic challenges, the…
2023-12-17 PROYA：2023 ECHO PROJECT Campaign Starting in 2021, on World Mental Health Day each year, Proya is proud to introduce the “Echo Project,” a charitable initiative devoted to the mental wellness of young people. As part of this endeavor, Proya has unveiled a poignant short film “In this moment, with feelings__” aimed at inspiring and…
Boosting Customer Value for An International Baby Formula in China’s Competitive Market An international maternity and baby brand facing intensified market competition aims to enhance the effectiveness of membership marketing, brand loyalty, and the quality and quantity of its members through digital marketing strategies. To help them enhance customer value, we designed a comprehensive omni-channel…
Driving Growth during Challenging Times: How We Helped an International Hotel Brand Boost Membership and Revenue in China An international hotel brand, equipped with an initial app, has specifically launched a mini-program for the Chinese market. They aim to leverage digital marketing strategies to convert followers into members, ultimately increasing membership numbers and revenue. Our…
High-End Home Decor Brand Partners with Us to Expand Exposure and Sales As Chinese consumers’ demands for home environments continue to rise, the home decor market is gradually heating up, particularly with the growing audience for high-end, high-priced, and high-quality designs. To meet consumer needs and promote brand awareness a home decor brand has decided…
