The Chinese home furnishing and furniture market isn’t just growing—it’s evolving. Once dominated by functionality and price considerations, this market has shifted towards expressing personal aesthetics and identity. For today’s Chinese consumers, storytelling around brands has become equally, if not more important, than the products themselves—this is especially true for furnishing China marketing services. With…
In China, brands are more than just logos or products; they embody a culture, a set of values, and a way of life. Brand storytelling is a powerful tool that can delve into and communicate these underlying elements in a way that resonates with Chinese consumers. By leveraging the rich tapestry of Chinese culture and…
In the vast and diverse landscape of China’s consumer market, snack foods hold a particularly captivating allure. This article delves into the realm of China’s most beloved snacks, providing a comprehensive overview that extends beyond mere descriptions. We will explore the cultural significance and historical roots of these snacks, shedding light on their enduring popularity…
China’s e-commerce will continue to expand in scale and increase penetration. According to the official website of the National Bureau of Statistics, the total retail sales of consumer goods in 2023 will be 47.15 trillion yuan, an increase of 7.2% over the previous year. National online retail sales reached 15.42 trillion yuan, an increase of…
China’s e-commerce will continue to expand in scale and increase penetration. According to the official website of the National Bureau of Statistics, the total retail sales of consumer goods in 2023 will be 47.15 trillion yuan, an increase of 7.2% over the previous year. National online retail sales reached 15.42 trillion yuan, an increase of…
In May 2023, Zhang Xiaohui, a renowned Chinese socialite, conducted her inaugural live broadcast on Xiaohongshu. This marked her first live stream subsequent to the launch of her “Rose is Rose” store on WeChat and its expansion onto Xiaohongshu’s platform. The duration of the live broadcast spanned six hours and generated sales amounting to 50…
In the first half of 2023, international hotel brands experienced a rapid recovery, achieving an average YOY growth of over 60%. The Chinese market, especially local brands such as ATOUR and H world, delivered impressive results. ATOUR achieved a remarkable 93.1% YOY growth, while H world recorded a 65.05% growth and 80% occupancy rate in…
Chinese consumers’ demand for healthy food continues to grow Chinese consumers are increasingly seeking healthy food products, driven by a growing health consciousness and the adoption of healthier lifestyles post-pandemic. Search keywords like #healthcare# and #health# on Xiaohongshu yield millions of notes and discussions, highlighting the strong interest in health-related topics. Despite economic challenges, the…
