global furnishing marketing in China
|

How Global Furnishing Brands Can Win on China’s Social Platforms

The Chinese home furnishing and furniture market isn’t just growing—it’s evolving. Once dominated by functionality and price considerations, this market has shifted towards expressing personal aesthetics and identity. For today’s Chinese consumers, storytelling around brands has become equally, if not more important, than the products themselves—this is especially true for furnishing China marketing services. With…

Foreign Brands Guide: Capitalizing on the Latest Chinese Snacks Trends and Consumer Insights

In the vast and diverse landscape of China’s consumer market, snack foods hold a particularly captivating allure. This article delves into the realm of China’s most beloved snacks, providing a comprehensive overview that extends beyond mere descriptions. We will explore the cultural significance and historical roots of these snacks, shedding light on their enduring popularity…

Top 5 Consumer Trends of Chinese Consumers from China’s Mainstream E-commerce Festival Double 11

Despite the rise of interest-based e-commerce companies such as Douyin and Xiaohongshu, and the dark horse social e-commerce company Pinduoduo that uses C2B group shopping to gradually occupy the minds of Chinese online shopping users, the mainstream e-commerce platforms are still dominated by JD.com and Tmall. According to SYNTUN, the total number of transactions on…

Top 5 Consumer Trends of Chinese Consumers from China’s Mainstream E-commerce Festival Double 11

Despite the rise of interest-based e-commerce companies such as Douyin and Xiaohongshu, and the dark horse social e-commerce company Pinduoduo that uses C2B group shopping to gradually occupy the minds of Chinese online shopping users, the mainstream e-commerce platforms are still dominated by JD.com and Tmall. According to SYNTUN, the total number of transactions on…

|

Xiaohongshu, how can a buyer’s e-commerce help brands find new growth in China?

In China’s live streaming blue ocean market, low prices alone are no longer enough to attract a steady stream of buyers. Finding the right “buyers” who match the brand’s persona and recommending them to the right audience who believe in the brand is the key.

International Hotel Group Member Marketing in the Chinese Market

H world, Marriott and Hilton mainly earn points by spending room nights. Atour integrates joint activities with other lifestyles as a way to earn points. Atour focuses on lifestyle discounts such as annual benefits at Yongpu coffee and reading community, as well as sports perks. In cooperation with Keep, it will offer ten paid courses…

The Current Status and Development Opportunities of Health Supplements Brands in the Chinese Market

Source: 2022-2023中国大健康消费新形态:五大健康幸福力创造式 益普索:大健康趋势洞察 后疫情时代,“风起”营养保健品市场 新冠疫情下保健食品下一个“风口”在哪? 2023年中国保健品行业需求市场分析 市场规模保持增长趋势「组图」