Jonathan Wang

Co-Founder | Social Media & Content Operations Lead

Jonathan Wang is the co-founder of Twish China Marketing and a leading expert in China’s social media ecosystems. With over a decade of experience navigating platforms like Xiaohongshu and WeChat, Jonathan has a proven track record of building content engines from zero to multi-million scale. Prior to Twish, he led the digital transformation of a home decor brand, growing its Xiaohongshu business to over ¥20 million annually through precise execution and platform-native storytelling.

At Twish, Jonathan leads campaign operations, KOL collaboration, and performance optimization. His ability to translate brand DNA into content that converts has delivered strong results for clients like Daikin, Nippon, and emerging lifestyle brands such as Blue Plan. From home décor to fashion and local consumer startups, Jonathan’s cross-category expertise and eye for platform trends make him an indispensable strategist for any brand entering China.