Janice Kwan

Senior Consultant | Retail & Consumer Brand Marketing Expert

Janice Kwan is a retail strategist with a strong background in 4A agencies, top CRM firms, and some of China’s most recognized consumer brands. Her experience spans both agency-side execution and in-house roles at retail leaders like Watsons. She has led high-impact initiatives across IMC, CRM, social campaigns, and full-funnel LTV growth.

With a portfolio that includes 3M, Mead Johnson, COS, Kerastase, and Nestlé Pet, Janice blends data-led insight with creative delivery to help brands win across China’s fragmented retail landscape. She excels at building omni-channel ecosystems that move the needle—from social buzz to measurable loyalty. For brands ready to scale their retail presence in China, Janice brings both strategic clarity and executional sharpness.

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