What is Xiaohongshu(RED NOTE)？
What is Xiaohongshu(RED NOTE)？
Xiaohongshu, also known as RED. As of 2025, it has over 260 million monthly active users globally. It’s popular for lifestyle, beauty, fashion, and travel sharing. Users often spend about 50 minutes daily seeking inspiration, making purchases, or connecting with influencers.
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Xiaohongshu (RED NOTE) Use Cases
Sharing of recommended products, fashion and beauty recommendations, and word-of-mouth spread among young users