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Featured Content

  • By Chelsea C • June 23, 2025
    Xiaohongshu(RED NOTE) is where China shops with emotion. In this guide, we break down how to win on RED NOTE with storytelling, influencer strategy, and funnels that convert. Whether you’re
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  • By Chelsea C • June 22, 2025
    Discover what Bilibili really is—and why Gen Z’s favourite Chinese platform is a game-changer for Western brands in gaming, AI, and 3C tech.
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  • By Chelsea C • June 20, 2025
    Discover why WeChat isn’t just China’s biggest social app—it’s your all-in-one CRM, ad channel, and customer retention engine. Learn how SMEs can use Service Accounts, Mini Programs, KOLs, and WeCom
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  • By Chelsea C • June 19, 2025
    Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into
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  • By Chelsea C • June 19, 2025
    Weibo isn’t dead—it’s just misunderstood. This post breaks down the platform’s true role in China marketing, when to go all-in with KOLs, and why most brands should use it as
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  • Elegant modern living room with designer lighting and minimalistic furniture.
    By Chelsea C • June 15, 2025
    The Chinese home furnishing and furniture market isn’t just growing—it’s evolving. Once dominated by functionality and price considerations, this market has shifted towards expressing personal aesthetics and identity. For today’s
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