Author: Beret Wang When navigating the rapidly evolving landscape of social media marketing in China, there’s no such thing as a one-size-fits-all solution. Finding the right Xiaohongshu marketing agencies is less about searching for the “best” and more about identifying the optimal fit for your business needs. With a myriad of agencies touting unparalleled expertise…
Author : Jonathan Wang Advertising on Weibo vs Xiaohongshu: Which Platform is Your Golden Ticket to China? Let’s cut through the fluff. You’re a Western SME eyeing China’s 1.4 billion consumers. But choosing between Weibo (China’s Twitter) and Xiaohongshu (China’s Instagram+Pinterest) feels like picking between dim sum and hot pot. Both are iconic—but serve very…
Three Health Brands, Three Strategies — All Winning Big in China In China’s health and wellness industry, weight management is arguably the category with the most potential. And within that, the ready-to-eat weight-loss meal segment has carved out a powerful niche. We’ve seen everything from Wonderlab’s meal replacement shakes in 2017 to Ffit’s protein bars….
When it comes to Xiaohongshu marketing in China, many overseas brands still think of it as a “mystical” channel where results are unpredictable. But in 2025, Xiaohongshu is moving fast to commercialise — rolling out new lead generation tools that make customer acquisition much more structured, measurable, and cost-effective. Let’s break down the latest features and…
Xiaohongshu(RED NOTE) is where China shops with emotion. In this guide, we break down how to win on RED NOTE with storytelling, influencer strategy, and funnels that convert. Whether you’re a beauty, travel, or DTC brand—this is the playbook you’ve been waiting for.
Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into action through the most authentic content platform in China.
