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Xiaohongshu Marketing: The Secret Weapon for Foreign Brands Entering China

ByChelsea C

Xiaohongshu(RED NOTE) is where China shops with emotion. In this guide, we break down how to win on RED NOTE with storytelling, influencer strategy, and funnels that convert. Whether you’re a beauty, travel, or DTC brand—this is the playbook you’ve been waiting for.

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Ultimate Guide to Xiaohongshu Advertising: Strategies for SMEs Entering the Chinese Market

ByChelsea C

Xiaohongshu—also known as Red Note or Little Red Book—is where modern Chinese consumers discover what’s worth buying. Learn how to build brand trust, launch influencer campaigns, and convert inspiration into action through the most authentic content platform in China.