Uplifting Customer Value: Elevating Baby Formula Brand Through Loyalty Strategies, Omni-channel Marketing and DTC Management
Boosting Customer Value for An International Baby Formula in China’s Competitive Market An international maternity and baby brand facing intensified market competition aims to enhance the effectiveness of membership marketing, brand loyalty, and the quality and quantity of its members through digital marketing strategies. To help them enhance customer value, we designed a comprehensive omni-channel…