Case Study
NEWCHI | +10,000 Visitors/Mo via Xiaohongshu Content & E-commerce Growth
NEWCHI
Industry
Platform
Objective
Sales
Background
Newchi, a premium porcelain teaware brand from Taiwan, is well recognised among niche enthusiasts for its craftsmanship and Oriental aesthetics. However, in China’s competitive teaware market, the brand faced low awareness, fragmented content presence, and limited online conversions. Without a systematic Xiaohongshu strategy, Newchi struggled to generate buzz and sustain sales growth.
Explore insights in our Blog: How to Win on Xiaohongshu via influencers marketing for Lifestyle\ fashion\ Outdoor brands
Execution
Created and optimised brand content centred on craftsmanship, lifestyle tea culture, and modern design—positioning Newchi as both aesthetic and collectible.
Linked Xiaohongshu store functions with product storytelling notes, enabling seamless click-to-buy experiences and boosting conversions. And build WeChat store to drive sales with affiliate marketing in WeChat.
Deployed REDNote ads and activated micro-KOL campaigns to build trust and scale visibility across Xiaohongshu communities. Discover our KOL Seeding Campaign Approach
Implemented comment management, private reply strategies, and WeCom sync to nurture tea enthusiasts into repeat buyers.
Structured a funnel from awareness (KOL + lifestyle storytelling) → interest (product-focused content) → conversion (in-app store and referral coupons).
+10000
Monthly visitors driven to Xiaohongshu store
3200+
Monthly engagements across content and KOL seeding
Let’s work together.
We’ve helped global brands achieve measurable growth in China. Let’s do the same for you.