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  • By • May 30, 2025
    Xiaohongshu matrix domination: Multi-account paid media strategy scaled reach and converted 20+ high-value leads.
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  • Twish China marketing- health wellness case studies
    By • May 30, 2025
    Pharma-commerce revolution: WeChat-Xiaohongshu ecosystem + pharmacy partnerships drove 30% customer growth at record-low CAC – setting new DTC standards in healthcare.”
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  • Twish China marketing- hospitality travel case studies
    By • May 30, 2025
    Loyalty reimagined: Co-branded Xiaohongshu + WeChat mini-program campaigns fueled 15% organic user growth at ¥10 CAC.
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  • Twish China marketing- home decor case studies
    By • May 30, 2025
    We transformed a Japanese home decor brand’s China strategy—rebranding, pricing optimization, and Xiaohongshu-native KOC campaigns drove leads with zero wasted ad spend.
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  • Twish China marketing- beauty skincare case studies
    By • May 30, 2025
    Rebate system + pop-up campaigns lifted per-store sales by ¥10K/day—new SKUs outsold forecasts by 2x.
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  • Twish China marketing- beauty skincare case studies
    By • May 30, 2025
    KOL-driven sun care authority: WeChat + Xiaohongshu content tripled category search volume for ‘expert sunscreen’.
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Our China Social Media Marketing Case Studies

Home & Decor

From Zero to ¥400K in 3 Months.

Japanese-styled home decor brand broke into China with content-led growth and a 30% conversion rate from leads to sales.

Expand to Australia and Malaysia market via Xiaohongshu rapidly

Twish China marketing case studies - mark space

How We Generated ¥400K Revenue in 90 Days on Xiaohongshu

  • Start in China with zero brand awareness
  • High-AOV products needing personalized trust-building
  • No brand assets or platform experience
  • Positioned brand as “Japanese Lifestyle Curator” on Xiaohongshu
  • Developed 45+ native content pieces in 3 months
  • Create WOM strategy for customer referral
  • Trained our team to deliver high-converting inquiry responses in native Chinese
  • ¥400K revenue in 90 days
  • 200+ qualified leads
  • 400% MoM growth
  • Expand to Australia and Malaysia market via Xiaohongshu rapidly
Lifestyle

From Tmall Failure to First Sale on Xiaohongshu in 2 Weeks.

Taiwanese home & lifestyle brand rebuilt its China strategy — and got results in just 14 days.

Twish China marketing case studies -Newchi

How We Helped a Taiwanese Brand Relaunch in China with a Xiaohongshu-first Strategy

  • Spent ¥100K opening a Tmall Global store — then shut it down
  • High product price point (¥4000+/set)
  • No content, no e-commerce presence on Xiaohongshu
  • Recommended pivot from traditional e-commerce to Xiaohongshu eCom
  • Set up the brand’s store and handled SKU upload, logistics backend
  • Built a content-native brand account with consistent visuals & storytelling
  • Designed high-trust product detail pages optimized for conversion
  • Created platform-native soft-selling copy and trained on DM lead handling
  • First sale within 14 days — no paid ads
  • Content-led inbound traction with zero customer base
  • Set foundation for scalable eCommerce via Xiaohongshu
  • Reduced fixed costs by >90% vs Tmall model
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Our Impact by Numbers

Mil. Revenue Generated
Brands Managed
% Average Growth
Successful Campaigns

Global Hospitality Group

Twish provided data insights that went far beyond vanity metrics. Their ability to turn loyalty behavior into actionable content strategies helped us connect with high-value members in a more effective way. Even small, low-cost campaign mechanics delivered measurable GRV.
Lycia
Loyalty Marketing Director

Home & Interior Brand

Before Twish, we relied only on offline sales-and it wasn’t working. Their team helped us reposition our brand, define a unique narrative, and build a digital presence that finally made people care. Within 3 months, our monthly revenue grew by over 400%. I can honestly say they saved our business.
Addison
Founder

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