Beret Wang

Content Strategist | Visual Creative & Youth Culture Specialist

Beret Wang is a content strategist with 5 years of experience across digital storytelling, creative copywriting, and visual branding in the Chinese market. At Twish, she leads the development of Xiaohongshu-native copy, brand content narratives, and social-first campaigns tailored to resonate with younger Chinese consumers.

With a sharp eye for aesthetics and a deep intuition for youth trends, Beret transforms brand ideas into emotionally resonant content that feels both native and premium. She excels at turning dry product data into relatable, human-first narratives that drive attention and affinity. Her past work includes campaigns for Rosso Art School, lifestyle training brands, and interior design labels. Whether it’s tone, texture, or timing, Beret ensures your brand speaks in the visual language China’s Gen Z actually listens to.

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