Meet the China Marketing Experts Behind Your China Market Success
Small Team, Big Experience: 4A Agency, Top Consulting Firm & Fortune 500 Expertise
Empowering international brands to succeed in China through strategic social media marketing that bridges cultural gaps and drives measurable results.
What We’ve Achieved — and What We Can Do for You.
From startup lifestyle brands to Fortune 500 clients, Twish has delivered measurable growth through Xiaohongshu and WeChat campaigns.
We let the numbers speak — and the results convert.
Global & Local Brands Served
Revenue Impact Across Clients
Avg. Campaign Growth
Successful Campaigns
We Are Trusted By
Our Way Of Work.
We don’t just manage content — we build strategic systems for growth.
Every client engagement follows a tested methodology, adapted to your brand’s needs.
Every project is led directly by one of our founders — no handoffs, no dilution.
We design unique strategies based on your brand DNA, market position, and business goals.
All decisions are backed by real consumer data and platform analytics — not assumptions.
We iterate monthly to ensure your content and campaigns perform at peak potential.
Meet the Team Behind the Results
With 15+ years of combined experience in 4A agencies, PwC digital consulting, and in-house brand marketing, we turn strategy into measurable success in China.
Chelsea Chang
CO-FOUNDER｜Strategy & Market Entry Lead
With 10+ years in China’s digital and brand marketing space, Chelsea brings a rare blend of strategic insight and consumer understanding.
Before founding Twish, she worked across 4A agencies and top-tier consulting firms, leading market entry and digital growth initiatives for clients like Marriott, PepsiCo, and Beiersdorf.
More about Chelsea
Jonathan Wang
CO-FOUNDER | Social Media & Content Operations Lead
Jonathan is a Xiaohongshu and WeChat expert with deep hands-on experience building social ecosystems from the ground up.
He previously led digital operations at a home decor brand, growing its Xiaohongshu business to ¥20M+ annually. At Twish, he oversees content creation, campaign execution, and influencer strategy.
More about Jonathan
Rilith Ren
SENIOR CONSULTANT | Healthcare & Pharma Marketing Expert
Rilith is a healthcare marketing expert with 10+ years across pharma, med-tech, and wellness. She previously served as Marketing Manager at UnionStrongTech, a leading medical imaging technology company. On the agency side, she led campaigns for Merck, Bayer, and Sanofi in China with strategic content, offline events, live-streaming to doctor KOLs, she brings results with compliance.
More about Rilith
Janice Kwan
SENIOR CONSULTANT | Retail & Consumer Brand Marketing Expert
Janice has around 10 years of marketing exp. with a strong background in 4A agencies, top CRM firms, and served as officer at Watsons. She is a retail expert who blends data and creative for omni-channel impact. From CRM, IMC to full-funnel LTV growth, she excels at building omni-channel ecosystems. She’s led campaigns for 3M, COS, Kerastase, Nestlé Pet and more.
More about Janice
Beret Wang
CONTENT STRATEGIST | Visual Creative & Youth Culture Specialist
With 5 years of experience in content and creative writing, Beret specializes in turning brand ideas and case studies into compelling stories that elevate brand perception.
At Twish, she crafts native Xiaohongshu copy, campaign narratives, and her strength lies in blending visual creativity with youth culture fluency. Expert in Xiaohongshu storytelling that resonates with Chinese Gen Z.
More about Beret
Ina Lin
PROJECT MANAGER | Trade Marketing Expert
Ina has over 6 years of experience in Advertising, Event, Promotion, and Private Brand Product Development. Client services across different categories, such as appliance client Philips, and retailers clients such as YongHui, Hema, Carrefour. Fresh produce clients such as Chilean Cherries, Blueberries and Stone fruits, etc.
Ready to Partner with Proven China Marketing Experts?
Let’s discuss how our combined experience can accelerate your brand’s success in China
Download Our China Social Media Quickstart Playbook To Boost Your Business Grow.
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