Meet the China Marketing Experts Behind Your China Market Success
Small Team, Big Experience: 4A Agency & Fortune 500 Expertise
Empowering international brands to succeed in China through strategic social media marketing that bridges cultural gaps and drives measurable results.
What We’ve Achieved — and What We Can Do for You.
From startup lifestyle brands to Fortune 500 clients, Twish has delivered measurable growth through Xiaohongshu and WeChat campaigns.
We let the numbers speak — and the results convert.
Global & Local Brands Served
Revenue Impact Across Clients
Avg. Campaign Growth
Successful Campaigns
We Are Trusted By
Our Way Of Work.
We don’t just manage content — we build strategic systems for growth.
Every client engagement follows a tested methodology, adapted to your brand’s needs.
Every project is led directly by one of our founders — no handoffs, no dilution.
We design unique strategies based on your brand DNA, market position, and business goals.
All decisions are backed by real consumer data and platform analytics — not assumptions.
We iterate monthly to ensure your content and campaigns perform at peak potential.
Meet the Team Behind the Results
With 15+ years of combined experience in 4A agencies, PwC digital consulting, and in-house brand marketing, we turn strategy into measurable success in China.
Chelsea Chang
CO-FOUNDER｜Strategy & Client Success Lead
With 10+ years in China’s digital and brand marketing space, Chelsea brings a rare blend of strategic insight and consumer understanding.
Before founding Twish, she worked across 4A agencies and top-tier consulting firms, leading market entry and digital growth initiatives for clients like Marriott, PepsiCo, and Beiersdorf.
Chelsea now leads brand strategy, client communication, and performance reporting — ensuring every campaign aligns with business objectives and delivers measurable results.
Jonathan Wang
CO-FOUNDER | Social Media & Content Operations Lead
Jonathan is a Xiaohongshu and WeChat expert with deep hands-on experience building social ecosystems from the ground up.
He previously led digital operations at a home decor brand, growing its Xiaohongshu business to ¥20M+ annually.
At Twish, he oversees content creation, campaign execution, and influencer strategy — combining platform know-how with executional precision to drive visibility and sales for every client.
Ina Lin
PROJECT MANAGER | Trade Marketing Expert
Ina has over 6 years of experience in Advertising, Event, Promotion, and Private Brand Product Development. Client services across different categories, such as appliance client Philips, and retailers clients such as YongHui, Hema, Carrefour. Fresh produce clients such as Chilean Cherries, Blueberries and Stone fruits, etc.
Currently, she is focusing on in-store marketing planning for several clients, such as The Chilean Fruit Exporters Association, and Coombe Castle.
Shumu Fong
CONTENT STRATEGIST | Brand Storytelling
With 10 years of experience in content and creative writing, Shumu specializes in turning brand ideas and case studies into compelling stories that elevate brand perception.
At Twish, she crafts native Xiaohongshu copy, campaign narratives, and thought leadership content that resonate deeply with Chinese consumers.
Her strength lies in transforming dry data into human-centered storytelling — making every piece of content both on-brand and emotionally engaging.
Ready to Partner with Proven China Marketing Experts?
Let’s discuss how our combined experience can accelerate your brand’s success in China
Download Our China Social Media Quickstart Playbook To Boost Your Business Grow.
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