Free Guide: How to Launch Your Brand on Xiaohongshu & WeChat

Struggling to understand Chinese social media?

This 20-page PDF gives you the tools, insights, and action plans to enter the China market—backed by results from real foreign brands.

CONTENT

What You Can Get From The Guide

Chinese Social Landscape

Discover what makes Chinese social media unique

Top Social Apps strategies

Learn proven content strategies on Xiaohongshu & WeChat

china market entry tips

Avoid common pitfalls with legal, cultural insights

cover of Chinese social apps quickstarter guide
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Our China Social Media Marketing Successful Cases

Home & Decor

From Zero to ¥400K in 3 Months.

Japanese-styled home decor brand broke into China with content-led growth and a 30% conversion rate from leads to sales.

Expand to Australia and Malaysia market via Xiaohongshu rapidly

Twish China marketing case studies - mark space

How We Generated ¥400K Revenue in 90 Days on Xiaohongshu

  • Start in China with zero brand awareness
  • High-AOV products needing personalized trust-building
  • No brand assets or platform experience
  • Positioned brand as “Japanese Lifestyle Curator” on Xiaohongshu
  • Developed 45+ native content pieces in 3 months
  • Create WOM strategy for customer referral
  • Trained our team to deliver high-converting inquiry responses in native Chinese
  • ¥400K revenue in 90 days
  • 200+ qualified leads
  • 400% MoM growth
  • Expand to Australia and Malaysia market via Xiaohongshu rapidly

Lifestyle

From Tmall Failure to First Sale on Xiaohongshu in 2 Weeks.

Taiwanese home & lifestyle brand rebuilt its China strategy — and got results in just 14 days.

Twish China marketing case studies -Newchi

How We Helped a Taiwanese Brand Relaunch in China with a Xiaohongshu-first Strategy

  • Spent ¥100K opening a Tmall Global store — then shut it down
  • High product price point (¥4000+/set)
  • No content, no e-commerce presence on Xiaohongshu
  • Recommended pivot from traditional e-commerce to Xiaohongshu eCom
  • Set up the brand’s store and handled SKU upload, logistics backend
  • Built a content-native brand account with consistent visuals & storytelling
  • Designed high-trust product detail pages optimized for conversion
  • Created platform-native soft-selling copy and trained on DM lead handling
  • First sale within 14 days — no paid ads
  • Content-led inbound traction with zero customer base
  • Set foundation for scalable eCommerce via Xiaohongshu
  • Reduced fixed costs by >90% vs Tmall model

Trusted by 30+ Companies…

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Join 30+ brands who’ve achieved exceptional growth with our proven Xiaohongshu strategies.

Mil. Revenue Generated
Brands Managed
% Average Growth
Successful Campaigns