Case Study

Continental | 15% More APAC Dealers Yearly

Continental

Industry

Manufacturing

Platform

System; Apps

Objective

Leads

Background

Continental, a global leader in automotive technology, was looking to strengthen its regional B2B network in APAC. Despite strong brand equity, its dealer and distributor acquisition was stagnating—largely due to fragmented communication, outdated loyalty systems, and lack of visibility into channel behaviour. Twish was engaged to digitally transform how the brand onboarded, educated, and retained dealers across Southeast Asia and China.
See how we implement WeChat-based CRM for Industrial Clients ➡️

Execution

  • App-led onboarding. We built an exclusive WeChat mini-program and Android app as the digital gateway for new dealers, allowing for tiered registration, location-based activation, and multi-role access for sales reps and technicians.
  • Dealer education workflow. The CRM integrated modular training on product knowledge, claim handling, and brand updates, with reward triggers for completion—raising platform engagement.
  • Loyalty points and badge system. Dealers earned points through ordering, content consumption, referrals, and training. Tier upgrades and special access created long-term stickiness.
  • Automated CRM. We implemented a region-specific tagging system to trigger onboarding nudges, seasonal campaign alerts, and tier-based offers through SMS and WeCom.
  • Integrated incentive engine. Performance data from ordering platforms fed directly into the CRM, syncing real-time KPIs with loyalty points and unlocking business-level perks for high-volume partners.
  • Design thinking workshops. Localised focus group research with partners informed the UX/UI and value proposition, ensuring cultural fit across Taiwan, Malaysia, and India. See our Strategy services.

    • +15%

    Dealers

    +35%

    Repeat Orders

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