Case Study
Yunnan Baiyao | 3X Sales on O2O Debut
Yunnan Baiyao
Industry
Platform
Objective
Sales
Background
Yunnan Baiyao, China’s heritage brand known for traditional medicine, sought to extend its credibility into daily consumer goods. The toothpaste line needed a strong digital debut to stand out in a hyper-competitive oral care market. Offline reputation wasn’t enough—success meant building digital visibility, driving trial, and proving that a “heritage medicine” brand could compete in e-commerce and O2O retail.
Explore how we run O2O Campaigns in China
Execution
Multi-channel O2O launch. We combined Tmall flagship, JD channels, supermarkets and offline pharmacy partners to synchronize inventory and promotions.
Precision audience targeting. Using first-party browsing and purchase data, we segmented health-conscious young families, dental-care seekers, and loyal TCM followers.
Creative storytelling. Campaign assets positioned toothpaste as “heritage meets science”—balancing Yunnan Baiyao’s medicinal authority with modern lifestyle cues.
Seamless conversion flows. KOL seeding on Tmall and live demos on Douyin linked directly to Tmall coupons, creating one-click paths from content to checkout.
Offline bridge. Pharmacy QR codes gave discounts redeemable online; data synced to CRM, letting us re-engage new buyers inside WeChat mini-program journeys.
Continuous optimization. Weekly A/B tests refined product page copy, keyword bidding, and retargeting frequency, ensuring sustained ROI through the first quarter.
See insights in our blog on KOL seeding campaigns
3X
Sales
3.2+
ROI
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