Case Study
Daikin | Rebrands as Lifestyle Icon via WeChat – 3X Exposure Without Ads
Daikin
Industry
Platform
Objective
Awareness,
Background
Daikin, a leading Japanese air-conditioning brand, aimed to connect with China’s design-savvy, wellness-conscious younger demographic. However, traditional product-led marketing no longer resonated. To stay relevant, Daikin wanted to tell a new story—not about machines, but about lifestyle, aesthetics, and human comfort. See our WeChat content marketing service
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Execution
Twish worked with Daikin to shift its public image—from appliance to lifestyle partner. Our WeChat content was centered around design, wellness, indoor air quality, and modern living.
We ran weekly storytelling content across 3 verticals: interior design trends, expert tips, and “well-living” inspirations—all wrapped in brand voice and subtly linking to Daikin’s features.
Twish launched interactive H5s and quizzes (e.g. “What’s Your Ideal Living Air?”) to engage users emotionally. These experiences promoted social sharing and led to organic traffic spikes.
We built a loyal follower base, with regular comment interactions, user-generated photo contests, and curated reposts to spark user engagement.
No traditional media buy or influencer seeding was used. All growth was fueled by content consistency, visual design, and shareable micro-interactions.
+260%
Organic WeChat article views
+12K
New Official Account Followers
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