Case Study
Rehau | 16%+ Conversion & Premium Positioning via Xiaohongshu Marketing
Rehau
Industry
Platform
Objective
Awareness,
Background
Rehau is a premium German brand specialising in home furnishing materials and full-house customisation. Facing intensified competition in China and the declining effectiveness of traditional offline channels, the brand needed to strengthen its digital presence.
To succeed in China’s high-end home décor segment, Rehau had to reinforce its positioning of “German quality” and “premium sustainability” while building trust and visibility on local social media platforms.
Execution
Created an editorial calendar that blended brand values (sustainability, German engineering) with lifestyle-driven content tailored to Chinese home buyers.
Produced trend-based posts showcasing product applications in real homes, while educating consumers about material quality and eco-friendly benefits.
Designed interaction mechanics including comment replies, Q&A threads, and interior design inspiration challenges to nurture followers into qualified leads.
Directed traffic into consultation flows via Xiaohongshu CTAs and integrated WeCom for 1:1 lead nurturing, boosting conversion.
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30+
Qualified monthly leads
16%+
Conversion rate
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