Chelsea Chang

Co-Founder | Strategy & Market Entry Consultant

Chelsea Chang is the co-founder of Twish China Marketing and a seasoned strategist bridging Western brands with China’s fast-evolving digital landscape. With a careers in 4A agencies, and top consulting firms like PwC, Chelsea brings a rare combination of creative brand vision and hard-nosed execution.

Her track record includes launching Fortune 500 and FMCG brands into China, designing omni-channel campaigns, and driving digital & marketing projects for Cartier, Bulgari, Mars, Friso, Boehringer, Continental, Natura Blisse and Marriott. Chelsea’s expertise lies in crafting entry strategies that balance brand equity with performance-driven conversion—ensuring international brands not only land in China but thrive.

At Twish, she leads brand diagnosis, positioning, and go-to-market strategies, helping SMEs and global players alike adapt to platforms like Xiaohongshu, WeChat, and Douyin. Her ability to connect global standards with local consumer behaviour has made her a trusted advisor for brands navigating China’s competitive market.