Analytics SERVICES

Hear What Chinese Consumers Are Really Saying

We go beyond likes and comments—Twish helps brands decode real conversations happening across Xiaohongshu, Weibo, Douyin, and Zhihu, so you can stay ahead of trends, competitors, and customer needs.

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social listening

Why Social Listening in China Is a Competitive Advantage?

In China, most purchasing decisions don’t start with a search engine.

They start on Xiaohongshu, WeChat, Weibo or Douyin—where consumers read real reviews, compare brands, and share product experiences.

This isn’t about sentiment tracking alone—it’s about uncovering:

  • What pain points your customers are talking about
  • What pain points your customers are talking about
  • Which features or benefits your competitors are emphasising
  • What trending keywords are organically rising in your category
  • Who the emerging KOCs and micro-voices are shaping purchase intent

What’s Included in Our Social Listening Service —

Platform Monitoring

We track brand mentions, hashtags, and industry keywords across Xiaohongshu, WeChat, Douyin, Zhihu, and Bilibili—

Keyword & Topic Mapping

We identify trending terms, seasonal spikes, and long-tail keywords that reflect how your target audience is searching and talking.

Sentiment & Context Analysis

Not just what they’re saying—but how they feel. We analyze the emotional tone and underlying needs behind user comments and posts.

Competitor Listening

See what’s working (and failing) for your competitors. We track their influencer strategies, messaging angles, complaints, and brand perception.

Trend & Strategic Insights

Monthly or quarterly decks summarizing trends, conversation shifts, and what they mean for your product positioning, messaging, or comms strategy.

Crisis & Reputation Monitoring

Detect early signals of negative sentiment, customer complaints, or social backlash—especially critical for medical aesthetics, luxury, or regulated industries.

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How Twish Help Brands to Know Chinese Consumers

At Twish, social listening isn’t about running a tool and exporting a chart. It’s about translating fragmented Chinese-language content into strategic, action-ready insights.

We analyse the right platforms for your industry, map your consumer voice, and deliver monthly (or weekly) insights that your marketing, product, or leadership teams can act on. Whether you want to refine your RedNote content strategy, test a new product message on Douyin, or monitor WeChat buzz around a competitor—we make sure you’re not just hearing the market… you’re understanding it.

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FAQ- Social Listening

We listed some frequently asked question do audience research in China.

We monitor Xiaohongshu (RedNote), WeChat, Douyin, Bilibili and Zhihu, We also include Weibo and niche forums if relevant to your category.

Any brand serious about localizing, positioning, or tracking sentiment in China. Especially useful for beauty, wellness, F&B, tourism, medical aesthetics and tech.

Yes. We offer competitor monitoring: what’s being said, where, by whom, and how users react—helping you spot white space and avoid pitfalls.

We deliver English reports, with supporting screenshots, platform data, and explanation of slang, idioms, or cultural nuances when needed.

social listening F&Q

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Real results for brands like yours More insights on Blog

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Xiaohongshu Marketing: The Secret Weapon for Foreign Brands Entering China

Xiaohongshu(RED NOTE) is where China shops with emotion. In this guide, we break down how to win on RED NOTE with storytelling, influencer strategy, and funnels that convert. Whether you’re a beauty, travel, or DTC brand—this is the playbook you’ve been waiting for.

Find the Perfect China Marketing Solution

Schedule a no-obligation consultation to discuss your brand’s needs and goals.

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