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Build a Brand on WeChat That Chinese Consumers Trust

Whether you’re scaling DTC or B2B, our WeChat marketing agency helps global brands turn attention into conversions—inside China’s #1 messaging super-app.

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WeChat mini-program interface and chat bubbles with brand UI

Why WeChat Still Dominates in China’s Digital Ecosystem

WeChat is not just a chat app—it’s China’s everything app.

With 1.3B monthly active users and powerful tools like Official Accounts, mini-programs, private traffic groups, and e-commerce integrations, it’s a vital piece of any China marketing strategy. If you’re not there, your brand is invisible.

1.3B

MAU

20/

open times per day

120

mins usage per day

WE OFFER WECHAT MARKETING SOLUTIONS THAT WORK — WHICH STAGE ARE YOU IN?

Start With The Basics — Done Right. WeChat Account Setup & Content Foundation

We help you choose the right account type (Service vs Subscription), configure all core features, and shape your brand tone for the Chinese market. This includes:

  • Official Account setup and verification
  • Menu bar design, auto-replies, navigation set up
  • Content categories, tone of voice, brand intro
  • Collections, hashtags and viral content strategy
LET’S BUILD
WeChat homepage with navigation menus and brand visuals
WeChat Channel video post and Moments ad mockup

It’s Time to Drive Traffic —Growth via Channels, Video & Ads

We manage WeChat Channel (视频号) strategy, scripting, editing, and even connect you to streamers or KOLs for livestreams. We also run full-funnel WeChat advertising across:

  • WeChat Channel set-up
  • Streamers or KOLs cooperation
  • Video scripting and editing
  • Moments ads & article ads placement
LET’S CONNECT

Want to Build Deeper Loyalty or Handle High-ticket Sales?

Private Traffic & 1:1 Sales via WeChat work. We set up WeChat Work (企业微信) to connect sales reps with customers—plus automation tools, social CRM, and private group chat systems.

  • WeChat Work account setup and staff training
  • Sales flow design and automation triggers
  • H5 campaign: lead collection from QR codes, forms, events
  • Mini-program + WeCom CRM flow for 1:1 sales
START SELLING
Sales rep communicating with customer via WeChat Work interface
CRM dashboard showing WeChat user segmentation and campaign data

It’s Time to Retain, Segment, and Re-engage.

We build custom CRM journeys, campaigns, and loyalty tools that turn attention into LTV:

  • WeChat CRM system setup + segmentation
  • Mini-programs for loyalty or repeat buying
  • Campaigns (e.g. lucky draws, VIP access, referral)
  • Weekly/monthly analytics and actionable reporting
LET’S ENGAGE

What Can WeChat Marketing Really Do for Your Business in China?

Whether you’re launching a service-led mini-program, scaling up private traffic groups, or integrating your global CRM—we don’t just post content. We engineer results.

From luxury fashion to babycare to B2B software—Twish has helped brands unlock WeChat as a real revenue channel.

CONTACT TWISH

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WeChat Marketing Agency Cases

Our WeChat Marketing Case Studies

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Boeringer WeChat marketing

Health Wellness

“Achieved 50% increase in WeChat Mini Program sales through targeted group strategy and interactive campaigns. User engagement improved by 67% within 3 months of implementation.”
NBA wechat

Entertainment & IP

“Achieved 33% YoY fan growth with 20% increase in fan engagement value through Official account content and WeChat Channel. Design mini-program loyalty mechanism to uplift LTV.”
hospitality WeChat mini-program

Tourism

“Boosted online orders by 30% even during pandemic. Using WeChat envelope to drive member acquisition. Monthly active users grew from 23K to 35K through engaging social campaigns.”

FAQ — WeChat Marketing Agency

We listed some frequently asked question when doing business in China via WeChat Marketing.

WeChat is where business happens—whether it’s a local coffee shop or a global skincare brand. If your brand isn’t on WeChat, you’re missing credibility and conversion.

Think of them as your brand’s homepage inside WeChat. You can publish posts, run customer service, host mini-programs, and link to campaigns.

Mini-programs are like mini apps inside WeChat. From e-commerce to booking systems, they give users instant access without leaving the app.

Usually 2–3 weeks for set-up, copy, design, and localization. Faster if you already have assets.

Yes—Twish can integrate WeChat with your existing global tech stack.

Yes. We manage private traffic chats, FAQs, and even CRM automations using tags, triggers, and coupon campaigns.

WeChat advertising includes Moments ads (like Facebook news feed ads), banner ads in articles, Mini Program ads, and WeChat Channel video ads. The best format depends on your campaign goal—brand awareness, lead generation, or direct sales. We typically combine ad formats with organic content for better ROI.

WeChat marketing agency FAQ

See Our Strategies & Insights in Action

Real results for brands like yours More insights on Blog

Find the Perfect China Marketing Solution

Schedule a no-obligation consultation to discuss your brand’s needs and goals.

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